Why you need to humanize your brand on social media
Probably every single brand is present on social media. They are all trying to utilize and leverage social media for their business. That brings us to the core of this blog post - you must do something different and unique to connect with your audience. You need to create content that answers the question to “Why should your audience follow your brand online?”
When creating content, you need to make sure that it’s unique, stands out, and that ultimately builds a relationship with your customers that will make them stick around. Relationships are built on trust, and creating content that achieves this goal can be overwhelming.
However, it’s essential to show your brand’s human side. Create content that speaks honestly to your audience, show who the people behind your brand are and what’s going on behind the scenes.
Continue reading this blog post to find out why it is important to humanize your brand online and some proven tactics.
Reasons why you need to humanize your brand
Humanizing your brand will help your company steer away from the automatic and “robotic” feeling that social media gives and make your brand more engaging and relevant. Here are the top 3 reasons why you need to humanize your brand:
First, it can help tell your brand story.
Storytelling is a perfect way to tell your brand’s story, what you are, what you do, why you do it, and what you stand for. In research done by Onespot, 92% of people want brands to make ads that feel like stories. With storytelling, you can create an engaging and uplifting environment where people trust each other. Plus, it increases your brand transparency which makes your brand feel more genuine.
It will build relationships.
The only way to build strong relationships with your customers is by speaking to them as humans, not as a brand. Talking with your audience, not at them, can help you further understand their needs and preferences and will deepen your relationship.
Your team can be seen.
Your brand wouldn’t be what it is without your employees. Humans love to talk to humans. Your audience will be able personally to identify with your employees, which builds even bigger trust. Show a side of your brand that was never seen before. Introduce the people behind your brand, who they are, what they do, and why they are essential to you.
Tactics how to humanize your brand
Social media channels like Facebook, Twitter, Instagram, LinkedIn encourage two-way conversations with clients. That’s why they are so successful. To get the most out of social media, you need to ensure that your customers talk to real people, not to faceless businesses. Here are ten tactics how to do so:
Show a character and be unique.
When it comes to social media presence, you don’t want to play too safe. Being professional is vital, but it won’t hurt if you tell a joke and use humor here and there. On the other hand, being too sterile keeps you from connecting deeper with your audience.
Just like humans, brands should have unique traits that contribute to the overall brand personality. It helps your brand be easily recognizable and remembered.
One thing better than seeing the real faces of your brand is seeing them in a video! Show what day-to-day at work looks like, let people feel the positive energy in your office, and who is standing behind the scenes.
Define your brand personality and stay true to it.
Humanizing your brand on social media is like giving life to your business. The first way to do that is by defining its personality. What’s your brand like, what does it stand for, its mission, what does it want to say to the audience, what kind of interaction does it want to provoke?
As in addition to this, the key to humanizing your brand is consistency. Stay true to your colors. Stay true to your brand voice while communicating with your audience.
Engagement on social media is essential, so why wait for your audience to start communicating? Ask questions! Ask them what they think about your product or service, how they use it, and how it serves them well. You can either incorporate questions in the copy of your posts or post a poll on your feed or story to reach for engagement. Another thing to consider is the “ask me anything” session to boost your relevance and establish social proof for your brand.
Tell your audience a story. Something they can relate to. People tend to buy on emotion, so chances are, you’ll close more deals if you sell your products as a story.
Real humans should respond to customers.
If you see that your audience is engaging on social media, writing comments on posts, or to your inbox, don’t leave them hanging. A simple “Thank you” for a positive message can go a long way! Responding to criticism and negative comments can have a positive impact too! People will see that you care about your customers and that you’ll give your best to make everything better.
Balance between personality and professionalism.
It’s essential to strike the right balance. You don’t want to be seen as too harsh and sterile, but also too relaxed and not serious. Whatever you do online, remember that it will live there forever!
Show your team.
Strong businesses build loyalty not only with their products and services but with their employees too. Your audience is interested in more than just your work as a business; they also want to know the people behind your brand. Shoot behind-the-scenes videos, share birthday celebrations, or team-building activities as a way to show off your culture and connect with your audience.
Post like a human.
Avoid using industry slang, professional language, and formal sentences. Instead, create posts with conversational nature and use “you” and “me” phrases. Write as you speak. The sentences should be concise, warm, and friendly with a little bit of professionalism.
Show your audience “the why.”
When talking about your products and services, you should tell your audience why they should care about them. The attention span on social media is now shorter than ever, so don’t waste your time talking about the technical side of things. Instead, show your customers why do they need this product and not the competition. A great way to do so is by using user-generated content. UGC is a perfect way to show actual customer results and stories in any form.
To sum things up
We hope that we’ve managed to show you what humanizing your brand is, why, and how you should be doing it! If you’re not doing it already, you should incorporate some of these tactics into your strategy. Once you start implementing these methods, check the insights and how you are performing. See if you get more interactions and engagement than before. But remember, you can see results overnight! So keep doing it, and we’re sure that humanizing your brand will bring you one step closer to connecting with your audience.
However, if you have some trouble implementing tactics to humanize your brand, feel free to contact us. Our team of professionals will be more than happy to help!