What Is In-Image Advertising? A Quick Guide for Beginners
In-Image Advertising has been around for a few years, yet when it comes to its popularity, it seems like it’s just starting to bloom.
Why? Well, remember how we talked about the death of the third party cookie?
Experts were advising to consider contextual advertising.
This is a form of advertising that places ad campaigns on websites that are related to the products. For example, if you are selling soup, your ad should be placed on sites about food and recipes.
It makes sense right? People would much rather buy a food product when searching for a recipe, than when they are looking to change the tire of their car.
Contextual advertising is the main focus of in-image advertising, stay with me in the next few sections to find out more about it.
What Is In-Image Advertising?
We already know that digital marketing is growing every day and it has become a well-known fact that a good visual can get you far. The simple statistics say that in 2019, 74% of the marketers said that more than 70% of their content includes some form of visual and this number is just continuing to grow.
In-image advertising focuses exactly on serving ads to an audience in the right place, at the right time, which results in higher conversion rates. The focus is mainly on the kind of content that the user is consuming at the moment, so the specific images on a website are then matched with related advertisements.
Considering that images are what’s capturing people’s attention when they’re browsing the internet, serving ads over images is a great way to be seen.
There are a lot of ad formats for in-image ads, and they are all intending to create awareness, engage with costumers, and convince them to take action.
In-Image Advertising Platforms
There are a lot of advertising platforms that are powered by artificial intelligence to make in-image advertising possible. Their image-recognition technology and page analysis are used to distribute ads that are relevant to the website’s content.
In-image ads are found on pages that are part of the platform’s network, which means you should pick a platform that has a list of pages that’s relevant for your business. There are different platforms operating in different countries, with different pages. Some of the in-image advertising platforms that have their own networks include:
- Vibrant Media
Reach Customers in a New Way
In-image ads are dynamic ads that are perfectly overlaid on the images that your relevant audience is looking at.
You can create in-image ads based on your brand identity, which means that you can also optimize them. Working with technology means that the performance of your campaigns can be optimized, and you can make excellent targeting.
These platforms use localization to make sure that you reach the correct audience that will most likely buy your products. Let’s not forget that besides the basic demographics that you can choose to target, you can also use specific keywords that will perfectly convey the message to your prospects
When a campaign is finished, you can use the reports and insights to control your next campaigns, placements and to see your best-performing ads and keywords and include them in your future ads.
Different In-image Formats
Choosing the right format for your campaign objective is always important. Different platforms offer different placement. For example, you can choose a simple in-image banner, or you can opt-out for an animation that will appear on the image.
There are powerful ways to showcase your ads just by being creative. The visual way is always a key selling point. These ad formats can be also optimized for desktop and mobile.
Imagine taking over the full image for a few seconds and delivering your ad and the message to your prospects in a way that’s unique and catchy.
Why You Should Consider In-Image Advertising
With Instagram and Pinterest growing as visual platforms, it’s more than clear that images are necessary when it comes to creating content. On the other hand, when it comes to advertising, they are crucial for higher conversion rates. Also, it’s becoming clear that digital display ads may become overruled by in-image ads. So, if you’re not adding suitable images, you might as well not even live on the web.
Research is suggesting that the image recognition market will grow to more than $38 billion by 2021, and it was only worth about $16 billion in 2016. Imagine how many photos are uploaded daily on the web, now consider the giant opportunities for marketers when it comes to in-image marketing.
Moreover, in-image advertising operates on a CPC (cost per click) or CPM (cost per thousand impressions) model. This implies that you are placing your prospects highly-targeted, appealing, and relevant ads. Besides the increased viewability and higher engagement of when using in-image advertising, this makes them more personalized for your audience, and personalization is key these days.
Wrapping Things Up
Even though it first appeared in 2008, people are still getting familiar with in-image advertising and this way of placing ads is steadily growing.
As we already know, photos have more power to improve and build brand awareness than just simple text. We all know the old saying that a picture is worth a thousand words, and that still applies. So, in-image ads can be a great way for advertisers and business owners to pack their funnel with relevant prospects that are interested in their product or service.
With the fast evolution of the world of digital marketing, it looks like digital marketers must adopt these new enhancements and solutions by placing ads in a more unconventional way. This is a good practice if they are placed on a medium that consumers like.
Embracing new technology can create better performance. Do you agree? Let me know in the comments.