Voice Search SEO - The Impact of Voice Search in Marketing
Why voice search SEO? Are vocal searches that important?
Brand voice is an expression through words that aim to engage and motivate audiences. With emerging smart tools - such as Amazon’s Alexa, Apple’s Siri, and Google’s Home – brand voice is making its way into the marketing world. While it’s not widely accepted, marketers should not wait to incorporate voice search.
Voice search allows the user to use voice commands to search the internet. In a sense, it acts as directory help. The scope is huge – it can be used on websites, email newsletters or marketing materials. Over 20% of all mobile searches are performed by voice, with signs pointing to nowhere but up.
Growth in the voice search realm
Nowadays, voice search is changing the way that we are consuming information. Certain aspects of a brand, including voice and personality, will become more human-like. Just as social media strategies shifted into content marketing, voice search is rising.
5 ways voice search will impact marketing
Here are five ways in which voice search will make an impact in marketing, and how you should get on board with your brand:
The dawn of a new ‘search’ era
The marketplace is enormous. It is growing at an incredible rate. Tech-savvy tools, like voice-controlled devices, are becoming a standard in homes worldwide. Just look at Google Home. From October to January of 2017, the AI smart speaker sold one every second. This is equaling approximately 7.5 million Google Homes.
It is safe to say that one of the biggest emerging tech trends of 2018 is AI driven voice search. Experts have estimated that by the year 2020, voice search will account for 50% of all searches. This includes both via mobile and home devices. Voice search will change what we are searching for, how we will search for it, and how we will make buy decisions. Like the early days of marketing, when companies realized the need of websites, they need voice search to connect with consumers. The route of voice search is difficult to predict, but we do know that it's moving forward. Its impact on marketing is growing and we are entering the dawn of a new ‘search’ era dominated by voice.