Top SEO Strategies for SaaS Companies
Technology and software companies are among today's world's most famous companies. You need to use search engine optimization (SEO) to stand out from all the others. Whether your business is a startup or an established company that’s pretty well-known. Today, SEO has a significant position in a software company's business. The business model of SaaS is to provide a service to a customer through digital channels. Or the Internet, in most cases.
What is SEO and Why SaaS Needs It?
Choose the Right Keywords
Update Your Site with Fresh and Original Content
Developing a Social Media Strategy
Your website is a critical component of creating a favorable internet presence. But it is through social media that you generate the most buzz. Post the latest pictures, graphics, videos and even slideshows on social media platforms. Develop competitions for your SaaS programs to interact with your clients. Consider setting up Facebook, Instagram, Twitter and LinkedIn accounts.
Focus on Your Service’s Benefits – Not the Features
Optimize Your Website’s Technical Set Up
Your website will serve as a resource to potential customers. It's all about the quality of your products or services. Thus, for you and your team, technical SEO should be a priority. Here are some useful suggestions for optimizing the back end of your website:
Have a Mobile-Friendly Website
One of your key objectives should be to have a mobile-friendly website. In 2017, Search Engine Land said that 57 % of website traffic comes from mobile devices. It also revealed that most device-based mobile and desktop queries will differ. In most cases, an enormous number of potential clients may leave. This implies that your website is not optimized for traffic.
Fix Broken Links
You should never ever have links to dead pages on your website. You could have a page on your website that no longer exists. Be sure to create a 301 redirect to take users to the new version of that content.