Top 7 Digital Marketing Blogs In May 2019

The world of digital marketing is constantly changing. It can be hard to keep up with all the latest trends and insights. However, our digital team with expertise in Email Marketing, Content Marketing, PPC, SEO and Social Media have sourced some articles we feel do a great job of sharing the latest and greatest information you need to know on a monthly basis.
Let’s do a short recap of the best digital marketing blogs in May!

1. Email Marketing

One of the most cost effective strategies for any business is Email marketing. Email marketing can be especially useful for startups.

It allows startups to generate conversions and monetize their investment more directly. However, the most important thing is to be clear about the goals that you are trying to achieve and depending on it, to design valuable content and CTA.

Read Leilani Bruce’s blog to find the three most important steps for every startup.

2. Content Marketing

How many times have you asked yourself what is the ideal frequency for posting blogs?
Shauna Ward answers this complicated question in a very particular way.
Actually, the number of blogs you should publish in a month varies depending on your stage of blog growth.

3. Pay Per Click

Anyone working PPC knows the struggles of keeping all the right tools in mind when creating a PPC campaign.

Shane Barker created a list of the best PPC tools that will help you in all aspects of you campaign.

The list contains 17 tools and it was really enjoyable going through all of them. Some were completely new for us, some regularly used and few useful tools that we’ve forgot they existed.

Rocket boosting in front of a Google Analytics

4. Search Engine Optimization

There is no definitive answer to what is the optimal content length.
However, Kyle Freeman presents a different approach in deciding the length of your blogs.
Some of the factors that are listed are the complexity and intent of the search query that you are explaining and your industry. A must read for anyone involved in SEO.

5. Social Media

As a breath of fresh air, we bring to you 49 bite-sized Instagram statistics.
For those working in the Social Media sphere, Kit Smith’s collection can be of great value.

Here are our favorite statistics of the article:
- There are over 25m brand accounts on Instagram, with 80% of users following one.
- Over a third of Instagram users have used their mobile to purchase a product online, making them 70% more likely to do so than non-users.
- Posts with at least one hashtag gain 12.6% more engagement.
- Posts with a location receive 79% more engagement.

6. Digital Marketing Trends

No. It’s not another “top-trends” blog filled with the everyday stuff of every digital marketer.
Chelsea Clarke is writing on the big changes in the algorithms of Google, Instagram and Facebook. Wondering what’s going on with Voice Search, Influencer Marketing or Growth Hacking?
Be sure to check out Chelsea Clarke’s blog to find out much more!

7. Google Marketing Live 2019

The main marketing event of May is definitely Google Marketing Live 2019.
We’ve written two blogs covering Google Marketing Live Day 1 and Google Marketing Day 2.
There were a ton of new updates and even two articles weren’t enough to explain everything. Our favorite innovations were the new Discovery Ads, Gallery Ads, The Bumper Machine and Optimization Score.
It’s a necessity for those of us working PPC to keep track of any updates that Google makes so feel free to read about the Biggest Takeaways from Google Marketing Live 2019.

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If you have any interesting digital marketing article that we should include in our next month recap, please share in the comments below!