Top 3 Practices of Successful Holiday Marketing Campaigns
Ahhhhhh. The best season of the year is finally here! The whole world transforms itself for a couple of weeks. Everything is suddenly in color, and people enjoy their everyday surroundings in a new way. Their only worry is the presents underneath the Christmas tree!
Christmas is a season of giving, kindness, and of course, lots of marketing.
Christmas marketing campaigns have become very popular over the years, mostly because of their unusual creativity.
People actually enjoy advertisements around this period. In fact, the holiday season wouldn’t be complete without TV and social media advertisements. Brands notice this trend and they have learned to use this festive season to their advantage.
They tend to increase their advertising budgets and offer all kinds of promotions, knowing that every penny invested would be returned a hundredfold.
While there are countless holiday campaigns that you can use to boost your sales, the question is which one is the best for your business.
1. Boost Your Social Media Reach
Social Media is definitely one of the most effective ways to boost your holiday marketing sales. Let me just check the number of daily users for Facebook, Instagram, and Twitter.
Facebook Daily Users
“During the third quarter of 2019, Facebook reported almost 1.62 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users. With over 2.45 billion monthly active users, Facebook is the most popular social network worldwide.”
Instagram Daily Users
“In January 2019, photo-sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018.”
Twitter Daily Users
“Twitter boasts 330 million monthly active users (as of 2019 Q1). Of these, more than 40 percent, or more specifically, 134 million, use the service on a daily basis (Twitter, 2019).”
Do I need to further explain the potential of social media for your business? Plus it’s holiday season! All you need to do is a simple giveaway on your social media profiles.
Through giveaways, you can improve the engagement on your social media and raise the awareness of your brand.
However, you must ensure that the prize you choose is relevant for your business and is useful to your customers. That way you increase the chances for your prospects to participate.
Oh, and yes, don’t forget to mention the rules of the giveaways in a very clear and simple language.
Here’s a great example of a bookshop that leveraged Instagram and Facebook to throw a giveaway.