Top 3 Practices of Successful Holiday Marketing Campaigns
Ahhhhhh. The best season of the year is finally here! The whole world transforms itself for a couple of weeks. Everything is suddenly in color, and people enjoy their everyday surroundings in a new way. Their only worry is the presents underneath the Christmas tree!
Christmas is a season of giving, kindness, and of course, lots of marketing.
Christmas marketing campaigns have become very popular over the years, mostly because of their unusual creativity.
People actually enjoy advertisements around this period. In fact, the holiday season wouldn’t be complete without TV and social media advertisements. Brands notice this trend and they have learned to use this festive season to their advantage.
They tend to increase their advertising budgets and offer all kinds of promotions, knowing that every penny invested would be returned a hundredfold.
While there are countless holiday campaigns that you can use to boost your sales, the question is which one is the best for your business.
1. Boost Your Social Media Reach
Social Media is definitely one of the most effective ways to boost your holiday marketing sales. Let me just check the number of daily users for Facebook, Instagram, and Twitter.
Facebook Daily Users
“During the third quarter of 2019, Facebook reported almost 1.62 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users. With over 2.45 billion monthly active users, Facebook is the most popular social network worldwide.”
Instagram Daily Users
“In January 2019, photo-sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018.”
Twitter Daily Users
“Twitter boasts 330 million monthly active users (as of 2019 Q1). Of these, more than 40 percent, or more specifically, 134 million, use the service on a daily basis (Twitter, 2019).”
Do I need to further explain the potential of social media for your business? Plus it’s holiday season! All you need to do is a simple giveaway on your social media profiles.
Through giveaways, you can improve the engagement on your social media and raise the awareness of your brand.
However, you must ensure that the prize you choose is relevant for your business and is useful to your customers. That way you increase the chances for your prospects to participate.
Oh, and yes, don’t forget to mention the rules of the giveaways in a very clear and simple language.
Here’s a great example of a bookshop that leveraged Instagram and Facebook to throw a giveaway.
What I like best about this holiday campaign is the simplicity of the rules. People are clearly told what they should do in order to get a $50 prize.
2. Get New Leads with Email Marketing
No other channel can top off email marketing in terms of cost-effectiveness and generating leads. Additionally, email marketing enables businesses to guide each lead through the marketing funnel and strengthen their relationships with their customers.
There is a study that says that for every invested dollar in email marketing, it brings $44 in returns. But how can you leverage email marketing to boost sales these holidays?
During this season, make sure you send weekly or bi-weekly newsletters to your target audience. But to generate leads successfully, make sure you send useful and relevant information to your prospects.
If you have any special offers and discounts, this is the perfect season to let them know about them.
If properly executed, this type of campaign can double your Christmas sales. However, it might be very taxing to send emails manually. So, to make the most of this traffic, it’s better to automate your email marketing. Compared to non-automated emails, automated emails generate 320% more revenue.
With automation, you can target the right people at the right times and send personalized emails to a target audience that shares similar interests. Personalization ensures that emails are more relevant to the audience, which results in higher open/click rates.
We prepared an example of Tuleste, and how they used an interactive Christmas-themed email. The beauty lies in its simplicity.
3. Use a Referral Program
Referral programs are an effective way to acquire new leads and potential customers. Is there a better advertising channel than word-of-mouth marketing?
According to one study, 14.05% of all customers who visit a referral page take action. That’s why you need to make sure that the referral program is interesting and engaging. Referral programs are working only because of the rewards referrers get when they invite a friend or two.
Here is an example of a brand that is using relevant social media influencers to boost their referral program.
In this example, the brand created a referral program where both the referee a referrer get 10% of their next purchase. Because of this, in the first month, the brand managed to generate $20k in additional sales.
This kind of program is a win-win situation for customers, potential customers and of course brands. Why not give rewards to your existing loyal customers and gain potential customers at the same time?
Extra Tip: Get Emotional With Your Holliday Marketing
It’s a fact that people get emotional around Christmas and your marketing activities should follow along. Implementing this strategy allows you to connect with your customers on a much deeper level.
You don’t know how?
It’s simple. Create a compelling story that will highlight the best features of your products/services in a way that your audience will find it relatable.
Instead of a textual representation of your product, try a more colorful and compelling video to entertain your targeted segment.
Additionally, share some “behind the scenes” footage after the holidays.
Quick tip – you can also choose to rename your “about us” page on your website to “our story.” It will create a more personal and emotional impact than the previous one.
To Sum Up
The holidays are the best time of the year for brands and consumers. People want to give gifts and celebrate the festive occasions with generosity. And of course, brands boost their sales and profits by implementing marketing campaigns that resonate with the exciting tension of holidays.
If you need any additional help, or maybe are too busy around the holiday season, call us! We have a team of marketing experts who will gladly help you with any of your holiday marketing demands!