Marija Mihajlova - 06/18/2020 - Social Media Marketing - 0 Comments

The Ultimate Guide for Advertising With YouTube Masthead

So let’s say you’re managing and scheduling paid ads, you are using Google, and all of the well known social media platforms like Facebook, Twitter, and Instagram. Hey, you’ve even started using LinkedIn!

Maybe you’ve even considered a more traditional approach and opted-in for some commercials. But, for some weird reason, you’ve forgotten all about YouTube, thinking that it might not get you the return of investment you have expected.

Don’t worry! I’m here to tell you that Youtube Masthead is a must for 2020, especially if you want that booming brand awareness and reach. YouTube will continue to be one of the most used platforms because it is emphasizing the video format! So, no more ignoring this platform when it comes to advertising.

Creating brand awareness with YouTube Masthead

YouTube as a Platform

YouTube is a platform that is used by people to tell visual stories, to share moments, to learn new things, and to have some fun.

Today Youtube has 2 billion users worldwide with a shocking number of 79 percent of Internet users having their own YouTube account, according to Oberlo. These are some serious numbers!

With so many active people, finding out new videos they want to watch, how can a business like yours stand out?

This is where Youtube Advertising comes into play. Similar to Instagram, with popularity comes confusion, and breaking through all the content on YouTube organically to leave a real impression can feel almost like from a science-fiction book, possible – but not quite yet.

To focus on the right people, at the right time, with the right message and visuals, well, Youtube Mastheads are your spaceship to do that!

In this short guide, you’ll learn everything you need to know to get started for advertising with Youtube Masthead.

What Is YouTube Masthead and How Is This Relevant for Your Business?

A YouTube Masthead is a digital billboard placed on YouTube’s homepage for straight 24 hours. Why is this relevant you may ask?
Well, consider the previously mentioned numbers for youtube users. This so-called billboard will reach an estimation of over 30 million people because that’s how many visitors per day YouTube has.

This ad can include various videos and social media sharing buttons, and let’s not forget a powerful call-to-action button that may seal the deal!

What’s the catch?
Well, this ad is placed in front of a large number of people, but bear in mind that the audience that will see it is not targeted. It’s golden if you want to maximize your brand exposure and get recognized!

You can learn more about this type of ad and figure out if your business can profit from it.

Creating creative campaigns on YouTube can be a key to success

What You Should Know About Masthead Ads

Masthead ads are normally reserved by one advertiser per country per day.

Since 2019, YouTube enabled the opportunity for advertisers to purchase masthead ads on a cost-per-thousand (CPM) basis.
Opting out for this may allow you to customize the audience, not that precisely but still with some targeting.

YouTube is also highlighting the unique advantages of masthead ads, saying watch time from content on the home feed has grown more than 10 times in the last three years.

Your ad will usually start playing without sound, if a user clicks on it, they can choose to turn the sound on, or choose to be taken to the advertiser’s youtube channel.

As an advertiser, besides adding the video URL you can also add:

  • Headline
  • Customize your add with: call to action, supporting description text, edit primary video layout and autoplay timing and edit supporting video & imagery

The YouTube Masthead is shown on both desktop and mobile devices, YouTube enabled YouTbe Masthead for TV screens as well, through the YouTube TV app.

An example of a YouTube Masthead Ad

The best Masthead ads catch the potential customers’ attention instantly, are fun, interesting, and provoke the viewer’s curiosity.

Don’t create boring ads that are too long and aren’t clear for the viewer.

Test how they are reacting and don’t just include a direct buy call-to-action. Instead, try giving them an option to see the product through more videos, to see your social media, or click on your website to find out more.

Should You Choose a Masthead Ad?

If you’re deciding how to allocate your video ad budget to reach a maximum number of people in the shortest period of time, YouTube Masthead may be the real deal for you.

It has the vast reach with millions of people visiting it each day, the potential for the reach is unbelievable. Considering that that ability to reach doesn’t come without a sheer price.

For a company with the budget, it’s an enormous opportunity, just like the enormous potential it has.

YouTube is a powerful place for advertisers to secure their brand and reach the people they want to find. Over the last few years, YouTube has evolved into a full buyer’s journey funnel solution that not only delivers great reach but can drive business results. If you can’t do this with a YouTube Masthead ad, you should opt-in for other video ad formats.


This is the ideal fit when you want to reach a massive audience quickly.

Masthead ads have a significant impact on ad recall, says YouTube, with an average lift of 92%, and drive an average 46% lift in purchase intent. Therefore, the main goal of Mastheads ads is to raise brand recognition and reach.

Without further ado, set forth and start advertising on YouTube! This is one platform you should not ignore, and a YouTube Masthead ad can put you on the map instantly and make you recognizable.

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