digital marketing

A banner containing multiple types of content marketing that surround a laptop.

What Is Content Marketing?

by Mile Davchevski February 07, 2019 Marketing

Content marketing is the undisputed king of digital marketing. Perhaps you’ve heard the above, or something like “content is king”

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Pay per click on the left side vs search engine optimization on the right side.

PPC vs SEO – How to Conquer Search Results

by Mile Davchevski January 23, 2019 SEO

In the distant land of search engine results, there are two paths one can take to boost one’s website traffic.

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Two boxing gloves on a table, overlaid by the logos Google vs. Bing.

Bing vs Google – Who’s the Loser?

by Mile Davchevski January 09, 2019 SEO

Ladies and gentlemen! People from all over the world, we present to you the bout of the decade, perhaps even

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A man walking alongside a wall covered with myriad of devices displaying social media profiles.

Will Facebook’s Google-Like Results Become a Reality?

by Mile Davchevski December 25, 2018 Marketing

So, it’s finally upon us. Facebook is testing ads in search results. Before you start packing supplies and head to your

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The stage at the AllWeb 2018 conference, with the text "allweb" in the background.

Two weeks ago we were on AllWeb – here is what happened

by Mile Davchevski November 30, 2018 Marketing

  In today’s age led by the Internet, a digital transformation of the brands is a necessity. This is especially

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Building a Successful Email Drip campaign

by Maja Novakoska November 14, 2018 Marketing

Drip. Drip. Drip. Drip. That’s the sound that every marketer should be aware of. A drip campaign involves automatically sending

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A person holding a tablet with only arms visible is tapping one star out of five.

How a Great Negative Review Response Impacts Your SEO?

by Tina Efinska November 07, 2018 SEO

Negative consumer ratings have been the fuel of nightmares for many a business owner. But, there’s always a reason why

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The Benefit of AI in Reducing Waste from Digital Advertising

by Maja Novakoska October 24, 2018 AI

When you are publishing an ad (Cost-per-click), you go through the process of targeting, crafting the ad to fit the

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The Absolute Power of Big Data in Content Marketing

by Marija Nikolova October 17, 2018 Marketing

Technology continues to be widely implemented for marketing purposes. One area, in particular, that is driving successful outcomes is content

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4 Easy Ways to Track ROI from Social Media

by Maja Novakoska October 10, 2018 Marketing

Social media is a great way to create brand awareness and draw visitors to your business. From there, you have

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