advertising

adsense vs adwords logo on red background

The Marketer’s and Publisher’s Dreams: Adwords vs Adsense

by Marija Nikolova January 16, 2019 Marketing

The Marketer’s and Publisher’s Dreams: Adwords vs Adsense   Google Almighty is great. It offers separate platforms for publishers and

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The stage at the AllWeb 2018 conference, with the text "allweb" in the background.

Two weeks ago we were on AllWeb – here is what happened

by Mile Davchevski November 30, 2018 Marketing

  In today’s age led by the Internet, a digital transformation of the brands is a necessity. This is especially

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The Benefit of AI in Reducing Waste from Digital Advertising

by Maja Novakoska October 24, 2018 AI

When you are publishing an ad (Cost-per-click), you go through the process of targeting, crafting the ad to fit the

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