Subject Lines of a Welcome Email That Open the Door to Sales
New subscribers, a growing email list – the good news is that you made it past the hard part. The subscribers are genuinely interested in your brand and what you have to offer. However, now that you have them on board, the next step in communication is setting the right tone. If you want potential customers to build a strong relationship with your brand from the very beginning, you have to set up a foundation based on trust. This is where the welcome email comes in.
A welcome email matters just as much as sales. It gives you the chance to introduce yourself, to tell your brand story, and to set expectations moving forward. In fact, reports have shown that a welcome email has a significantly higher open rate than traditional e-mail marketing. It reaches 50% of target audiences and leads to 3x the revenue in comparison with other online marketing communications. This is why a welcome email is one of the most important pieces of content that you will ever create. It will help you to turn new subscribers into loyal customers.
But, let’s face it – creating an intriguing welcome email is tough. It sets the tone for the entire lifespan of the relationship with your brand. Not only do you have to consider the content, but you also have to consider the subject line of your email. Did you know that 33% of email recipients open an email based on its subject line? How about the fact that 69% of email recipients mark messages as spam just from reading the subject line?
8 Tips for Better Subject Lines
If you want to avoid these situations down the road, here are a few tips on writing the kind of subject line that opens the door to sales:
A Story Told Well Is a Story Sold Well
It may seem like there are a lot of rules for just one line of a message. However, once you have incorporated these helpful tips into a few email campaigns, creating a good subject line will only get easier. Start with the welcome email and see how you do. Show how you plan on delivering a resource that you promised and how you differ from your competitors. Consider using a handful of different subject lines and testing them out against groups of subscribers to determine which ones achieve the highest rates.
In addition, remember that the opening line of a welcome email is just as important as its subject line. If you cannot grasp subscribers’ attention, they will not read the rest of your email. So, be engaging, persuasive, and unique to your brand’s voice. You only get ONE chance to make a good first impression.