Subject Lines of a Welcome Email That Open the Door to Sales

New subscribers, a growing email list – the good news is that you made it past the hard part. The subscribers are genuinely interested in your brand and what you have to offer. However, now that you have them on board, the next step in communication is setting the right tone. If you want potential customers to build a strong relationship with your brand from the very beginning, you have to set up a foundation based on trust. This is where the welcome email comes in.

A welcome email matters just as much as sales. It gives you the chance to introduce yourself, to tell your brand story, and to set expectations moving forward. In fact, reports have shown that a welcome email has a significantly higher open rate than traditional e-mail marketing. It reaches 50% of target audiences and leads to 3x the revenue in comparison with other online marketing communications. This is why a welcome email is one of the most important pieces of content that you will ever create. It will help you to turn new subscribers into loyal customers.

But, let’s face it – creating an intriguing welcome email is tough. It sets the tone for the entire lifespan of the relationship with your brand. Not only do you have to consider the content, but you also have to consider the subject line of your email. Did you know that 33% of email recipients open an email based on its subject line? How about the fact that 69% of email recipients mark messages as spam just from reading the subject line?

8 Tips for Better Subject Lines

If you want to avoid these situations down the road, here are a few tips on writing the kind of subject line that opens the door to sales:

  • Keep it short

    A long subject line will get cut off in most inboxes, especially seen on mobile devices. When it comes to a sales email, keeping the subject line short is key. Around 40 characters is a good limit to stick to.

  • Place the most important words at the beginning

    More than 50% of emails are read on mobile devices. However, you cannot predict will the subject line be viewable for a smartphone. For this reason, place the most important words at the very beginning in order to get your point across.

  • Format the subject line to look and sound as natural as possible

    The emails that get marked as spam are usually the ones that look computer-generated. Research shows lowercase subject lines get better open rates. You should avoid all-cap lines, emoticons, and a string of punctuation. Remember, the subject line of a welcome email should look and sound as natural as possible – like a human being wrote it.

  • Use logical words for search and filtering

    A majority of individuals have filters and folders set up to manage their email accounts. That being said, once subscribers receive a welcome email, some of them may filter it or place it in a different folder. This is why it is important to use logical words related to the topic of the email. It will make it searchable later on.

  • Avoid spam triggers

    Specific words and phrases used in the subject line of a welcome email, such as “buy now”, “call now”, “act now”, and “no cost” are likely to raise red flags. If you want to feel confident that your email will be opened by recipients, avoid such spam triggers.

  • Reread the subject line

    In emails, copy and paste errors are quite common. Sometimes, when you are sending out a similar email to multiple individuals, you may end up with the wrong name or title in the subject line. Always reread the subject line before you hit the ‘send’ button.

  • Use custom fields wisely

    Custom fields are a great way to add a personal touch, but overusing them is likely to ruin a subject line. You should use a subscriber’s name in the subject line. However, if you use it more than once, it will look like a computer-generated marketing newsletter. Tailoring the welcome email will make it stand out. It is also a great way to show your subscribers that you care about them.

  • Utilize audience-appropriate language

    You should understand the type of language the users will relate to, as well as what will offend them. The subject line and the content of a welcome email should utilize appropriate words and tone.

A Story Told Well Is a Story Sold Well

It may seem like there are a lot of rules for just one line of a message. However, once you have incorporated these helpful tips into a few email campaigns, creating a good subject line will only get easier. Start with the welcome email and see how you do. Show how you plan on delivering a resource that you promised and how you differ from your competitors. Consider using a handful of different subject lines and testing them out against groups of subscribers to determine which ones achieve the highest rates.

In addition, remember that the opening line of a welcome email is just as important as its subject line. If you cannot grasp subscribers’ attention, they will not read the rest of your email. So, be engaging, persuasive, and unique to your brand’s voice. You only get ONE chance to make a good first impression.