Social Media Marketing Strategy For SaaS - Ultimate Guide
Social media marketing has become one of the most popular ways to reach target audiences for SaaS businesses, and for a good reason.
Social media offers a unique opportunity for any SaaS company to gain a competitive edge by increasing brand awareness, loyalty, and sales.
This blog post will discuss why to use social media for your SaaS product, which platform to use, and the most effective social media strategies that work.
Why Should You Use Social Media Marketing For Your SaaS Business?
There are many reasons to use social media for your SaaS company.
Let’s see the most beneficial ones.
Reach Your Target Audience
Social media can help you reach target audiences who may not be aware of your new or existing SaaS product.
With over 3.6 billion social media users, the chances are that a significant portion of your target audience is already using at least one social media channel.
And if you are neglecting the social media strategy for your SaaS product, then you are leaving money on the table.
Build Relationship And Address Issues
Social media allows SaaS companies to build relationships with their customers and address any issues they may have in real-time, which will increase customer satisfaction.
The direct social communication you have with your target audience on your social channels is also a key to building a loyal following.
Acquire New Customers
Social media can also be a powerful tool for customer acquisition, as it is very inexpensive compared to other marketing channels.
In addition, you will generate reliable customer data from each social media campaign, which can help you fine-tune your social media strategy and improve the unique selling proposition (USP) of your SaaS product.
Connect With Brand Ambassadors
Social media is an excellent opportunity for SaaS companies to connect with influencers and brand ambassadors who can help you create organic reach without wasting a ton of resources.
Brand advocacy is one of the most powerful ways to engage potential customers on social media and create a strong image for your brand.
What’s even better, you can find these influences and brand ambassadors quite easily. Using social media monitoring tools, you can discover the people with significant followers who are already talking about your SaaS product or closely related to your niche.
There are many more reasons to consider a social media marketing strategy for your SaaS business. However, if you operate with a limited marketing budget, it would be challenging to use all social media platforms for promoting your product.
So let’s see the best social media platforms for growing your SaaS company.
Which Social Media Platforms To Use For SaaS?
Many social media platforms are available today, but not all of them will be effective for your SaaS business.
At the end of the day, it’s you who need to decide which social media platforms you will use for SaaS promotion, but here are the most popular ones among SaaS owners:
As the largest social media platform with more than 2.5 billion monthly active users, Facebook should be at the top of your list for growing your SaaS business.
With its vast user base and engagement rate, you can use Facebook to reach potential customers who may not know about your product or service.
Also, with paid ads on Facebook, you can target specific audiences that might be interested in your SaaS product.
Instagram is the second most popular social media apps among SaaS businesses today. Social engagement on Instagram is high because people often use hashtags to discover new content and accounts they are interested in.
Using effective social media strategies, with Instagram, you can reach those most likely interested in your product.
LinkedIn is an excellent choice for SaaS businesses because it’s typically used by business professionals looking to connect with others in their industry and expand their professional network.
Social engagement on Linkedin is also high compared to other social media platforms, so you can use the platform as a tool to build brand awareness and generate sales (or subscriptions).
If you are targeting a more professional audience who may use hashtags frequently and respond to marketing tweets often, then Twitter is the place for you.
Many SaaS business owners use Twitter for lead generation, customer service, and providing product updates.
YouTube is where you can share videos with your target audience to attract new customers.
Nowadays, people consume videos more than ever, and social media marketing on YouTube can allow your SaaS company to reach more people and improve brand awareness.
Pinterest is another great choice for SaaS businesses wanting to grow their customer base and sales.
Social engagement on Pinterest is high, especially among women, a demographic that makes many purchasing decisions, so you can use Pinterest to tap into that market.
Each of these platforms operates differently with different engagement rates, so we recommend that you try them all out before choosing the right ones where you will focus your social marketing efforts.
Note: Have in mind that you can also experiment with other platforms such as Snapchat or TikTok, as long as you are confident that your target audience is also present there.
Social Media Strategies For SaaS That Work In 2022
As technology advances, so do social media marketing strategies for SaaS companies like yours.
You need to use relevant social media strategies to help you stand out in the crowd, attract new users, and keep existing ones happy enough to continue using your SaaS product.
Here are the best social media strategies that are proven to work well with any SaaS product.
Raise awareness through multiple social media platforms
SaaS businesses have seen exponential growth lately, and social media marketing is helping them daily to get the awareness they want.
Once you identify the social media platforms where you will focus, you can immediately start driving awareness about your SaaS product by providing valuable content and reaching out to potential customers.
Helpful tip: Don’t forget to add detailed product info in your chosen platforms’ BIO sections to introduce the visitors to your product and spark their interest.
Show your SaaS product in action
Social media platforms are a great way to show your SaaS product in action.
Social users want to see how you can help them solve their problems by explaining how to use your product. So they can get inspired and feel more confident about their own purchase decisions.
However, posting something about your SaaS product is not enough. You need to provide your audience with valuable and practical step-by-step guides, so they feel compelled to follow and engage with your posts.
Offer a direct channel support
Your audience will always appreciate the fact that you are there for them, ready to help with any problem they might have.
One case study shows that customers spend 20% to 40% more with companies that directly communicate through social media.
Social media platforms are great because they provide an effective way for people to ask questions and get quick feedback from your support team or colleagues.
On the plus side, social media channels can help you build a community around your product so the people can interact and answer some common questions with each other, even if you are not around.
Organize live stream with Q&A session
Live streaming is also a great way to show your SaaS product in action, raise interest, provide support or promote upcoming events.
You can use this strategy for many different purposes. One of the most important reasons why you should organize live streams on social media platforms is that it provides an opportunity for people to ask questions directly about your product and get their problems solved right away.
Create high-quality videos and infographics
SaaS businesses should use social media platforms to create high-quality, informative, and valuable visuals for their consumers.
This strategy will help you gain the trust of your audience because they know that the information is accurate and relevant. Social users want to see more than just a picture or text so try using video posts as much as possible throughout your social media accounts.
Infographics are also a great way to share important information and break down complex technologies. Infographics can help your audience learn something new that they may want to share with their friends, hence increasing your engagement.
Social users love high-quality visuals, so make sure to take advantage of this strategy!
Helpful tip: Use tools like Canva to create high-quality visuals that your audience will find the most useful.
Repurpose old content and give it a new life
One of the biggest mistakes SaaS businesses make is thinking that their existing marketing materials are no longer useful after being published once. So they constantly push for new content, which can significantly drain their resources.
The truth is, social users can still benefit from repurposed content on different channels. With repurposed content, you can reach new people and provide them with valuable information as many times as possible until it starts converting into sales.
You can repurpose content by using different methods, for example:
- Converting essential bullet points from your blog posts into tweets
- Converting step-by-step processes into infographics
- Converting top-performing content into a lead magnet for generating leads
- Converting popular blog posts into SlideShare presentations
- Converting long blog posts into explainer videos, etc.
Consider social media giveaways for driving engagement
Social media giveaways are a great way to get more people interested in your SaaS product and create buzz about it on social media.
Social users love freebies, so you can use this strategy when promoting new features or upcoming events that interest your audience.
Social media giveaways can boost brand awareness, increase loyalty, and increase sales, which is the final goal of any SaaS business.
Team up with influences from your niche
Influencer marketing is a popular way that many SaaS business owners prefer to present their product in front of new relevant people.
You can team up with influencers to create excellent content for their audience so you can both benefit. Social users usually trust their influencers and love to learn from someone who has more experience than they have. That’s why you need to take advantage of this opportunity and reach out to the right influencers to get more people interested in your product.
To convince your influencers to sponsor your product, you can offer incentives such as:
- Free access (or subscription) to your SaaS product
- Premium paid content
- Gift cards
Use social media ads (but wisely)
Finally, you can consider using paid social ads.
Social users spend a lot of time on their favorite platforms, so they will be more likely to notice your ads while browsing through the feeds.
Social media ads can help boost brand awareness and increase sales for your SaaS product.
However, you need to use the social ads wisely (don’t just burn your budget on underperforming posts). Monitor your ads closely, and keep optimizing them as you go.
For the best results, make a habit of split testing almost everything from your social ad:
- Try different copy
- Design new visuals
- Target different groups
- Develop better landing pages
Social media is a powerful way to reach target audiences for SaaS businesses, which has been proven over and over again.
This blog post discussed why you should use social media marketing, which platform to use, and the best strategies for success.
So if your SaaS business needs help with its social media strategy (organic and paid) or wants to explore new opportunities in social media marketing, contact Vrootok Marketing Agency today!
We have vast experience in developing successful social media campaigns that generate sales leads from social media platforms such as Facebook, Instagram, Twitter... all while staying true to your company's core values around creativity and innovation.