Search engine marketing strategies are about making your products and services available on search engines. These results are accessible to the end-user by entering a search query related to your business.
Search engine marketing strategies are about making your products and services available on search engines. These results are accessible to the end-user by entering a search query related to your business.
Getting ranked on the first page in search engine pages is not luck. It requires a lot of work and optimization. This is where Search Engine Optimization (SEO) comes into play.
SEO is a process of doing multiple optimizations, both on-page, and off-page. With SEO, you will:
SEO is an ongoing process of fine-tuning your website to be search engine friendly. The benefits of these optimizations are:
This is the end-goal of SEO. It’s a difficult process to rank on the first page of SERPs. But, once you do, you’ll get clicks and conversions without paying anything for it.
Keywords are an essential part of SEO. So, smart keyword targeting means targeting people that search for those terms.
Ranking higher in SERPs will put your brand on the map. Each time someone searches a keyword related to your industry your page will show.
Although SEO contains search engine in it, it’s far from it. Yes, you do it to match the search engine’s preferences. But, remember that their biggest preference is making user’s lives easier. So, SEO is a synonym to customer experience optimization.
Here are the search engine optimizations we do for both Bing and Google:
We'll go through the content you already have. Then, we'll see if it’s done according to SEO’s best practices. For text, we check heading nesting, text-to-code ratio, keyword targeting, LSI keyword usage, and much more. For images, we check the image weight on the page, uniqueness and meta tags.
We go through the code of your page and see what can be improved without losing anything on your page. This includes code minifications, resource browser caching, mobile optimizations, canonicalization, and more.
Each page has to have proper meta tags that would make the page identifiable by search engine crawlers. Then, these tags are either displayed in the search results or serve another important purpose. This includes title tags, meta descriptions, canonical tags, rich snippets, and more. We also check the page encryption security status (or lack thereof).
After every on-page optimization is done, we start doing off-page optimization. We employ white-hat practices that would get quality domains that are in your niche to link back to your page. This includes both -dofollow and -nofollow link building strategies.
Our step-by-step SEO process, from strategy to execution, looks like this:
We research the market and target audience.