Search Engine Optimization (SEO)

Search engine marketing strategies are about making your products and services available on search engines. These results are accessible to the end-user by entering a search query related to your business.

Getting ranked on the first page in search engine pages is not luck. It requires a lot of work and optimization. This is where Search Engine Optimization (SEO) comes into play.

SEO is a process of doing multiple optimizations, both on-page, and off-page. With SEO, you will:

Rank higher in search results
Get more visitors on your page
Become an authority in your market
Increase brand visibility

Benefits of Search Engine Optimization (SEO)

SEO is an ongoing process of fine-tuning your website to be search engine friendly. The benefits of these optimizations are:

Getting on the First Page in SERPs

This is the end-goal of SEO. It’s a difficult process to rank on the first page of SERPs. But, once you do, you’ll get clicks and conversions without paying anything for it.

Narrow Targeting without Paying For It

Keywords are an essential part of SEO. So, smart keyword targeting means targeting people that search for those terms.

Increased Brand Awareness

Ranking higher in SERPs will put your brand on the map. Each time someone searches a keyword related to your industry your page will show.

Better Customer Experience

Although SEO contains search engine in it, it’s far from it. Yes, you do it to match the search engine’s preferences. But, remember that their biggest preference is making user’s lives easier. So, SEO is a synonym to customer experience optimization.

SEO Services

Here are the search engine optimizations we do for both Bing and Google:

Image and Content Optimization

We'll go through the content you already have. Then, we'll see if it’s done according to SEO’s best practices. For text, we check heading nesting, text-to-code ratio, keyword targeting, LSI keyword usage, and much more. For images, we check the image weight on the page, uniqueness and meta tags.

Code Optimization

We go through the code of your page and see what can be improved without losing anything on your page. This includes code minifications, resource browser caching, mobile optimizations, canonicalization, and more.

Meta Tags Optimization and Page Security

Each page has to have proper meta tags that would make the page identifiable by search engine crawlers. Then, these tags are either displayed in the search results or serve another important purpose. This includes title tags, meta descriptions, canonical tags, rich snippets, and more. We also check the page encryption security status (or lack thereof).

Off-Page SEO

After every on-page optimization is done, we start doing off-page optimization. We employ white-hat practices that would get quality domains that are in your niche to link back to your page. This includes both -dofollow and -nofollow link building strategies.

Our Search Engine Optimization (SEO) Process

Our step-by-step SEO process, from strategy to execution, looks like this:

1. Idea

We research the market and target audience.

2. Planning

We set a strategy for driving leads and conversions to your site

3. Create

We create lists of SEO keywords that will bring maximum results (ideal volume to difficulty ratio) and start creating the content. After the content is created, we start developing an off-page SEO strategy to get quality backlinks.

4. Success

Our SEO strategy is implemented and after a while (no less than two months), it starts giving results.

Don’t Take Our Word for It

We care what our customers think of us.

Teodora at Vrootok has the most can-do attitude of anyone I have used as a service provider. She understood all our needs to get our business running and working, and didn't bat an eyelid when given ambitious demands. Most importantly, she is able to take imperfect instructions and know what to do as she gets the mind of a founder. Use Vrootok and be prepared to get fantastic results.

Dhruv Ghulati

CEO & Co-Founder at Factmata