Powerful Benefits of Using PPC For Businesses
In these times of Covid 19, many businesses have shifted their focus to digital marketing. Customers are now spending more time online so having an online presence for a business is a must. When creating digital strategies, every company is looking for low-cost and high-impact advertising options. One of the best ways to do this is to start using PPC advertising.
What is PPC?
PPC, or pay-per-click, is a fee you pay whenever someone clicks on one of your ads. This is of great importance for businesses that want to have complete control over their ads because you only pay for the actual traffic you get; you don’t have to spend money on impressions or reach. The most powerful advertising platform for PPC is Google; however, you can also use Facebook Ads or Microsoft Advertising.
There are three main types of Google Ads:
- Search Network: Text-based ads that appear on SERP;
- Display Network: Ads in the form of a banner, image, or sidebar that appear on the website your audience visit;
- Videos: Video ads that show during a YouTube video;
Whatever type of Google Ads you’re using has led to completing a goal - a practical action for your business. However, a combination of two or three types of ads can be really powerful.
How to achieve success with PPC?
Using Google Ads for your PPC advertising is extremely useful as Google gets massive traffic and can deliver many clicks and impressions on your ads. However, when conducting a PPC campaign, there are some things you should consider:
- Landing page quality - The efforts you have put in your Google ads can go to waste if the landing page is of poor quality. It’s crucial to create optimized landing pages with clear CTA and relevant content that will be persuasive.
- Keyword relevance - Keywords refer to what people are searching for, so you should craft relevant keywords lists, keywords groups, and ad text.
- Creative - Sure, the copy is essential, but great design is what catches the eye. Try to be as much creative and innovative as possible when using display or video ads.
- Quality score - You should focus on developing a higher quality score because advertisers with a higher quality score get more ad clicks at a lower cost. Quality Score measures how relevant and how good your ad and keyword combinations are versus what Google thinks your audience is looking for.
Top benefits of PPC advertising
1. Wide targeting options
PPC ads offer multilayered targeting options meaning you can target your audience based on user’s ages, location, interests, etc. With PPC, you can be sure that the ads are showing only to relevant people that search for specific keywords in the first place. You can test only text-based ads, run ads based on previous behaviors for the purpose of remarketing or focus on particular audience demographics with display ads. As you experiment with different types of ads, you’ll gain insights about what content your audience interacts with and work on boosting the performance even more.
2. Measurable and trackable
An essential benefit of running PPC through Google Ads is that it’s easily measurable and trackable. You’ll have valuable insights about what content your audience interacts with, impressions, clicks, cost per click, click-through rate, conversion rate, return on ad spend, etc.
3. Easy entrance
You don’t have to worry if your competition already uses PPC campaigns; you can start from scratch and create them in no time! Everything that needs to be done is within the Google ads platform so you can get up and running quickly. Plus, you’ll start seeing the benefits of PPC advertising right after launching your first campaign!
4. PPC leads to positive ROI and achieving goals
With PPC, nearly every goal can be tracked. This is a massive benefit since there are many different goals out there specific for every business. Your goals can be brand awareness, e-commerce sales, lead generation, and so on. PPC is a powerful tool for driving potential customers towards conversion. As we already mentioned, PPC is easily measured, and everything that can be measured can be improved and monetized. You can tweak and modify your PPC campaigns until producing positive ROI.
On the one hand, PPC campaigns aren’t affected by algorithms which means that you’re in complete control! PPC algorithms barely ever change, so you can quickly judge the future of your current campaigns based on past metrics.
On the other hand, you have complete control over a wide range of options for reaching your potential clients. You choose the keywords, type of placement, budget, whether to stop, pause, or edit current campaigns.
6. Pay per click
With a PPC campaign, you only get to pay when someone clicks your ad. Unlike other platforms where you pay some amount of money no matter how many people see it or interact with it. With PPC, you can tell that the potential customer has a genuine interest in your product or service since he searched for it.
7. Instant traffic
While SEO focuses on getting your website on the first page of SERP, the slots for PPC are already there! Organic search is vital for the brand’s long-term success, but sometimes you want to get results faster. This is when PPC comes in place! You can create and implement campaigns that drive traffic instantly!
Experience the advantages of PPC with Vrotook
PPC is an ever-evolving industry; what worked six months ago might not work today. You don’t want to spend your valuable time deciphering new trends in the world of online advertising. Instead, you want to focus on the development of your business.
Our PPC specialists keep up with every PPC trend and news, so they know what’s going on at all times. With us, you don’t have to worry about spending money on underperforming campaigns. When we work, we tend to go the extra mile for our clients. Now, we’ll go the extra mile for you!