The business coaching industry has been on the rise throughout the past years, and today, coaching is pretty much necessary for each business looking to optimize the working environment and productivity.
Many individuals have tried to establish themselves as professional coaches, so much so, that becoming an authority in this niche is very difficult. Such an individual is Per-Erik Persson. He started working in 2010, focusing on helping teams to achieve optimal performance. Therefore, he became a personal business coach and founded the startup Motive Management.
Per-Erik holds a certificate from the Swedish Defence University. Also, he is certified in tools and techniques such as:
- The 5 behaviours of a cohesive team
- Group Development Questionnaire
He helps individuals and businesses with employee engagement and growth, both on the individual and on the team level.
Although Motive Management is doing quite well as a company, Per-Erik saw a golden opportunity in personal branding. If he were to become an industry influencer, it would boost both the company’s reputation, and his own. This is where the Vrootok team came into the picture.
With our marketing services focused on personal brand development, Per-Erik is growing to become a brand name by himself.
Per-Erik is a great person, and a skilled coach, so there weren’t any problems with his capabilities. Our main goal was to get people and companies to know how great he is, and that he can help them. So, the real challenge was developing his personal branding from zero. Although he was already working with Motive Management, he wasn’t that recognizable as an individual influencer. So, in a nutshell, we were developing the strategy for Per-Erik with almost no previous presence of him in the public besides the one he had with Motive Management.
He didn't have any presence on social media, or a personal website. This wasn’t bad, in fact, it allowed us to be creative and get a fresh start where we could show our capabilities and know-how as an agency. It also gave us the ability to control and develop the process from the very beginning.
After setting up everything, we started working on solidifying and enhancing his social media presence and increasing the personal brand’s awareness.
Because of the tight competition in the industry he was trying to establish himself in, becoming an influencer is extremely hard. Thankfully, Per-Erik is great at what he does, and we’re great at marketing. This combination is what ultimately lead to success!
The main issue was that everything Per-Erik was working on, up to the point of contacting us, was with Motive Management. This meant he had little to no online presence as an individual.
Needless to say, the main goal was to put his name out there, increase brand awareness, capture leads, and get recognition.
We created an overall marketing strategy to firstly set Per-Erik as an industry authority, and then to boost brand awareness and increase his social media presence.
Because of the nature of training and coaching, user engagement was one of the keys toward success.
So, creating content that inspires, user content generation became one of the main focuses of our efforts. When it comes to influencers, inspiring user generated content means actively engaging in communication with the audience by replying to comments, messages, and post shares. This approach gave excellent results - it increased Per-Erik’s reach and engagement rates tremendously, and more importantly, established him as an empathetic person who cares about his audience.
The creative designs, ads, and events were also a key factor in boosting recognition and engagement. As an addition to all marketing efforts, the content produced and the relentless engagement from both Vrootok and Per-Erik brought much more leads than expected.
We care what our customers think of us.
The Vrootok team has positively surprised me. I now rely on them for my complete marketing strategy and execution. They are professionals in everything they do. I especially appreciate how they proactively push my reach further by the day. I warmly recommend them.