How a Great Negative Review Response Impacts Your SEO?

Negative consumer ratings have been the fuel of nightmares for many a business owner. But, there’s always a reason why a consumer leaves a bad review. And, if you don’t address it with a great negative review response, it almost always leads to lower reputation.

Negative feedback is good for your business!

Before you click that close button, let us explain:

You can use negative feedback to your advantage and turn it into an invaluable asset that will help you achieve higher consumer satisfaction rates.

Keep that in mind because here’s how to do just that!

How Consumers Base Their Opinions

You work hard to launch a new product or service just to be met with negative reviews.

How will this impact your search engine rankings though?

Most consumers trust their online peers to determine the quality of a business. In fact, research shows that:

  • 93% of consumers use online reviews to determine whether or not to purchase a product or service;
  • 84% of consumers trust online reviews as much as they trust personal recommendations;
  • 68% of consumers form an opinion about a product or service after reading between 1-6 online reviews;
  • Online reviews play a huge role in Google’s search results algorithm.

Bad reviews aren’t as bad as you think

Online reviews, whether positive or negative, MATTER. Bad reviews are good for your business, and here’s why:

Negative reviews increase the number of reviews

When users search online for a local business, Google shows how many stars and reviews this business has. The total number of reviews increases the online visibility of your business and contributes to localized search ranking factors.

So, even a few negative reviews can help Search Engines to validate the legitimacy of your business. And while they shouldn’t be ignored, a few negative comments won’t harm your reputation.

Negative reviews increase your credibility

Might sound strange, but negative reviews have more credibility than positive reviews.

Why is this the case?

When consumers see only positive reviews, they suspect censorship or fake ratings. After all, no one is THAT perfect.

Research shows that consumers like to see a variety of scores, both good and bad when trying to decide if a business is reliable. This variety leads to increased time on page and session duration – two crucial measurements for search engine rankings.

Negative reviews generate buzz

You might’ve heard the saying “a bad review is better than no review”.

When your business responds appropriately to negative reviews, it shows that you value customer feedback. Additionally, it shows that you are willing to address the issues originating from this feedback and are able to manage your online reputation.

Remember, having no reviews at all means customers will have nothing to talk about.

Negative reviews allow you to develop relationships with customers

After spending a great deal of time and effort attracting customers, you must find ways to retain them.

By addressing each negative review, you can change your customers’ mindset. Diffuse the situation, offer to fix whatever caused the dissatisfaction, and, whenever possible, try to highlight the positive.

As you read through the reviews, ask yourself:

  • What does this consumer want that we aren’t delivering?
  • Which questions about our products, services or brand we haven’t answered?
  • Which search types will lead potential consumers to this content?

Negative feedback points out what you’re doing wrong, and it can serve as a base toward improvement.

Treat them as a tool to understand your customers better. Addressing these problems will build a loyal following. They’ll appreciate the attention you give each time you interact with them.

Negative reviews display a more accurate image of your business

When it comes to online marketing, customers experience disappointment when their expectations aren’t met.

However, this doesn’t have to be a bad thing. A bad review helps potential customers to understand what your business offers. They also show how your business handles customer disappointment.

Furthermore, taking these reviews into consideration provides a more balanced look at your products and/or services and can help you increase engagement.

A few negative reviews may even result in a positive impact on your search engine rankings!

Did you know?

  • Over 50% of customers who leave a negative review expect a response from the business within 7 days;
  • By not responding to reviews, the risk of losing customers raises by 15%;
  • Out of the customers who received a response from a business after posting a bad review:
  • 33% turned around and posted a positive review;
  • 34% deleted their original review;

So, remember this the next time you are thinking about whether or not to respond to negative feedback.

Seeing the good in the bad

Hopefully, this post has taught you that even negative reviews have a good side.

If people aren’t talking about your business, it’s the same as if it does not exist.

At the very least, bad reviews put you on the map. They show that your business is responsive, trustworthy and above all, REAL.

A person visible from the waist up is holding a tablet while wondering under which emoticon to tap – a sad face, a smiley, or a neutral face.

The other thing to bear in mind is that negative responses reinforce actions for improvement. Customer feedback is perhaps the biggest chance for you to fix things that might be preventing you from delivering a great customer experience.

Many famous brands got to where they are by listening to customer complaints!

Listening to your customers can help you meet their demands, and eventually earn their long-term loyalty.

The Wrap-Up

At the end of the day, negative reviews happen no matter how much you try to prevent them. There’s always going to be somebody who is dissatisfied with your product or service. So, the next time you read one, do not view at it as a failure. See it as an opportunity to turn one of your frustrations into one of your biggest successes. As long as you understand how to respond to them appropriately, you can always convert your biggest critics into loyal followers.