Metadata Training, a company based in London, UK, has been delivering training in business analysis, systems development, agile and project management for over 25 years. They are a huge company, and they’ve worked with giants the likes of JP Morgan, Thomson Reuters, Vodafone, Reed Elsevier to optimize their staff’s workflow and output.
With Metadata’s services, thousands of professionals have gained professional certifications from accredited bodies.
The purpose of using any paid digital marketing platform is to get instant results. More importantly, perhaps, is to make the most out of the budget you have at disposal. Using Google Ads is no exception to this rule.
Metadata’s account wasn’t bringing as much ROI as they hoped for. The whole trick into using Google’s PPC platform is that it is easy to set-up, but difficult to optimize. And, the way the company’s campaigns were initially set-up was a prime example of this. Google wants to make it easy for you to spend money on their platform. But, without optimizations, the ads will cost much, much more than what they in all realities should.
To keep a long story short, the company was already spending a pretty big amount of money, and were getting barely enough to cover their costs back from it.
The main goal of our effort for Metadata training was increasing the sales in the specific courses they provided. It was obvious that with the budget they had, they could get at least get much more conversions than what they had.
With clients that have already used the Ads platform, our first step is always to check their previous efforts. The purpose is simple - find what can be salvaged, what needs scrapping, and what can be improved. After an overview of the previous Google Ads efforts the company had, the conclusion was that there wasn’t much to salvage. The account wasn’t structured optimally, and it was less work to just scrap everything and start all over.
Our goal was simple - review the website for potential landing pages and create a bespoke PPC strategy to generate at least 10% more leads and conversions.
This goal was met, and surpassed.
We care what our customers think of us.
Teodora’s team is brilliant. Their work on our Google Adwords account gave us a huge increase in results without increasing our monthly spend. I don’t know how they managed to do it, we’ve been struggling for months to get better results from our ads. At the end, results are what matters, and the Vrootok team gave us just that. Now, our training centre is always packed with schedules.