Strategy Development

Strategy development is the first step in any marketing effort. It specifies what you need to do to find your ideal customers, lead them through the marketing funnel and make them convert.
A great marketing strategy will point out how you can make your product/service pop out from the crowd. This will help you keep up with, and surpass your competition.
Having a proper marketing strategy means you will:
  • Increase your brand’s visibility
  • Align every marketing channel to function as one
  • Improve the focus of every marketing effort
  • Improve your company’s efficiency

Benefits of Developing a Marketing Strategy

Having a marketing strategy is very important for any business. Benefits include:

A Segmented Audience

Stop trying to win a never-ending battle with the target audience and where they come from. With a marketing strategy, you can segment your target audience. Then, you can address these segments and give them what they like the most.

Data Gathering

A marketing strategy requires constant research of the target audience and market. This will provide you with relevant data that will help you understand the market. It will also give insights into your customer’s interests. Then, you can tailor your goals that will adapt to how the market works and what your customers want.

Have Consistency on Every Channel

When you try to use a plethora of marketing channels, it’s often easy to lose track. This leads to the focus being all over the place, and the result is pieces that don’t fit together. With a marketing strategy, you will direct every channel to lead towards your business goals.

Identify Weaknesses and Eliminate Them

Creating a marketing strategy will identify the weaknesses your brand has. Then, you can adjust what you’re doing wrong so you can improve.

Marketing Strategy Services We Offer

Here are the marketing strategy services you can choose from:

Establishing and Measuring KPIS

Your marketing efforts will be a point without a purpose without a strategy. So, we set KPIs that depict your progress in details. Then, you can track the improvement of any marketing effort you decided to undertake.

Social Media Effort Aligned with Your Brand

We’ll create a detailed plan of action for every social media platform you want to use. And, your social media presence will be a representative of your brand and your goals.

Digital Marketing Strategy

We’ll create a comprehensive plan for approaching your audience through every digital marketing channel (SEO, PPC, Email, Shopify). This plan will contain the strategy for reaching your goals for every channel and combine them with the rest of the marketing efforts.

Brand Recognition Strategy

We’ll create a plan for both short-term and long-term brand recognition efforts. This will help you to align the marketing efforts and spread recognition through every channel. The end goal is increasing brand awareness and its authority.

Our Marketing Strategy Process

Here's how we create our marketing strategies:

1. Idea

We brainstorm which marketing channels will benefit you the most

2. Planning

We develop plans for each channel, and how they’ll fit into the whole

3. Create

We create a marketing strategy that incorporates every piece of data we have available

4. Success

Our marketing strategy is implemented and it gives results without derailing the focus on the business’ goal

Don’t Take Our Word for It

We care what our customers think of us.

Vrootok is a joy to work with. They are committed, intelligent, and precise. I was able to trust Teodora's team and her leadership to deliver an outstanding campaign with only a little input and guidance from me. Vrootok cares deeply about their clients, and I would not hesitate to recommend working with them, they will work hard to make you very happy.


Clare McDowall Levy

Representative from Hearing Foundation Of Canada
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