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Market Data Analysis

Detailed market data analysis is the key to a great marketing strategy. It’s the backbone of any marketing campaign, so you must take extra care to get it right. You must use the best tools available, like Google Analytics, Webmaster Console, and iOS Analytics to name a few, that give the most reliable data. By doing data analysis:

  • You’ll always be one step ahead of your competitors
  • You can predict the next big trend and adapt your processes accordingly
  • You can predict audience behaviours

Benefits of Using Market Data Analysis

Analyzing before you act is paramount for any marketing strategy. What you’ll get is:

A Full View of Your Target Audience

Data analysis gives a full view of your target audience across every marketing channel. This will enable you to adapt your marketing strategies for every channel to match your target audience’s needs

Anticipate Audience Behaviour

Data analysis will enable you to anticipate the target audience behaviour and do A/B testing. With this you can adjust the minor things that bring exceptional results, like timing and content type. Give your customers what they want!

An Overview of Your Success

Marketing Data Analytics provides insight in the effectiveness of your marketing efforts. This enables you to brainstorm where to fine-tune your efforts to optimize your ROI across every marketing channel.

Predict Future Trends

This is perhaps the most important part of marketing data analysis. It requires analyzing past data to predict audience behaviour. Perhaps the best application of this is with remarketing efforts and reducing website’s bounce rates.

Market Data Analytics Services List

First, we’ll help you set up the Analytics tools like Google Analytics and iOS Analytics. Then, you can choose one of the following:

Target Audience Research and Analytics

We research your target audience’s behavioral habits including interests, active times, hobbies, geo location and age. Also, their preferred content type, search engine and social network. If you already have a current audience, we research the current CSAT (customer satisfaction) rates of your business. After we have a sizable amount of behavior data, we analyze it to optimize the marketing strategies to best suit their needs and increase CSAT rates.

Competitor and Market Research & Analysis

We’ll help you research and analyze your competition and the market you’re trying to place in. Overviewing competitors will show what you have that they don’t. Also, it’ll help you “borrow” some of their ideas. The market overview will point out the best way to place your product or service to maximize profit. Then, we create a marketing strategy that will help you trump the competition.

Current Position Assessment

We’ll analyze what’s currently going on with your marketing efforts. Then, one of two things will happen - a pivot or changes. A pivot is the worst case scenario because it means your marketing efforts must be taken in a different direction. However, the focus of changes will be improvement and optimization or avoiding mistakes.

Use the Analysis Data to Do Market Research

What’s the point of seeing what’s wrong or can be improved if you don’t know how? We combine the analysis data with market research to pave the perfect path to optimizing your marketing efforts. This includes enhancing the customer experience, best improvement opportunities, and adapting to the dynamics of the market.

Our Marketing Data Analysis Process

Here’s how we help you take your place in the market and come on top of the competition: