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Market research is irreplaceable for any marketing effort. Benefits include:
Proper research enables you to make the decision whether to funnel resources in a particular effort or not. This means finding the right time to launch a product/service on the market. You must be aware if there is a need for such product, otherwise you'll be creating the wrong product.
Another key benefit to proper market research is finding out where you currently are оn the market. Then, you can execute any further marketing effort based on these results.
With thorough research, you will find out what your customers prefer. This can be the type of communication, interests, and behavior to name a few. Perhaps more important is the fact that you’ll find out what they despise, so you can stay away from it.
The research will show what the market lacks. This can be anything, a product, a feature, a flexible service method, or a certain type of information. Then, you can fill this void with your own placement.
Here are the extensive research services we offer:
We research the current situation on the market you’re trying to place your business. This includes the competition and what they offer. Also, we research your target audience, what they want and what they hate.
We’ll research the customer’s opinion about your targeted market. This includes both the opinion about your brand and service, as compared to your competitor’s brand(s) and service(s).
We’ll design a feedback questionnaire that will discover what your net promoter rates are. This number will show how likely it is for your customers to recommend your service to their personal community.
We’ll continuously keep an eye out to current trends in your market. If an opportunity arises, no matter if it’s a new product demand or a new audience interest, we’ll find it out.
Here's how we do our market research:
We brainstorm ideas about the target market, audience, and product opportunities