Market research is irreplaceable for any marketing effort. Benefits include:
Proper research enables you to make the decision whether to funnel resources in a particular effort or not. This means finding the right time to launch a product/service on the market. You must be aware if there is a need for such product, otherwise you'll be creating the wrong product.
Another key benefit to proper market research is finding out where you currently are оn the market. Then, you can execute any further marketing effort based on these results.
With thorough research, you will find out what your customers prefer. This can be the type of communication, interests, and behavior to name a few. Perhaps more important is the fact that you’ll find out what they despise, so you can stay away from it.
The research will show what the market lacks. This can be anything, a product, a feature, a flexible service method, or a certain type of information. Then, you can fill this void with your own placement.
Here are the extensive research services we offer:
We research the current situation on the market you’re trying to place your business. This includes the competition and what they offer. Also, we research your target audience, what they want and what they hate.
We’ll research the customer’s opinion about your targeted market. This includes both the opinion about your brand and service, as compared to your competitor’s brand(s) and service(s).
We’ll design a feedback questionnaire that will discover what your net promoter rates are. This number will show how likely it is for your customers to recommend your service to their personal community.
We’ll continuously keep an eye out to current trends in your market. If an opportunity arises, no matter if it’s a new product demand or a new audience interest, we’ll find it out.
Here's how we do our market research:
We brainstorm ideas about the target market, audience, and product opportunities
We plan on how to carry out the research based on these ideas
We do a detailed research on how to do the placement. We research your competitors, finding out what they’re doing and what we can do better than them
We have a huge amount of research data that will point your marketing efforts in the right direction
Market research is the base of almost every service we offer. It’s where all the magic starts. So, it combines greatly with:
Both search engine optimization and pay-per-click are based on market research. It will enable you to find out the right keywords for both organic ranking and paid advertising. It will also help you target the right audience based on interests, hobbies, previous searches, and content preference.
Any content and email marketing effort is based on thorough research. What your audience wants, which way they want it delivered? The research will point out all of the above, and much, much more.
Trying to build a following on any social media platform requires research. It will enable you to find out what they like in a corporate social media profile, how to interact with them, and how to grow the follower base.
Don’t Take Our Word for It
We care what our customers think of us.
The Vrootok team is not your typical marketing agency. We’ve worked together for almost a two years and they feel more like one of our in-house staff than an agency sitting in another time zone. Teodora and her team truly go above and beyond to understand my business and advise me with their expertise. When we decided to change direction and they had to redo all their work, there was not a single word of complaint and they would iterate their work until we are both happy to publish it. They are a team that is genuinely invested in the success of my business. I have cycled through a lot of agencies and I firmly believe I have found the right long-term partner.
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