Is Your eCommerce Business Ready For 2022? 5 Tips For More Sales
Are you an eCommerce business owner who is looking to grow his online store? If so, it's essential to keep up with the latest trends in the industry.
The world is changing quickly, and by 2022 there will be more people shopping online than in stores. This means that your eCommerce business needs to be ready for the upcoming changes.
So, if you don't want to fall behind, it's time to start investing in new technologies and strategies now before it's too late! And Vrootok digital marketing agency can help you to get started on a path towards your eCommerce growth.
This article will cover five practical tips to help you increase sales on your online store.
1. Build a Top-Notch eCommerce Website
The first tip shouldn't come as a surprise - you should build a top-notch eCommerce website (if you don't already have one).
Don't get us wrong; you don't need to be a professional web development expert since most of the job is done by powerful CMS engines like WordPress or Shopify.
You need to ensure a few critical points for your top-notch eCommerce website:
- Your online store should provide visitors with an easy shopping experience.
- Your website theme needs to be with a mobile-optimized design (and responsive on all devices).
- You should have a reliable security system in place (SSL certificates) to protect customer data.
- Your products should be descriptive enough and easily reachable on the website.
- It would be best if you had a valid Schema, which your CMS can already take care of.
Depending on the complexity of your online store, you can build it by yourself with these recommendations in mind or hire a specialist that will help you out. Since you aren't making the whole eCommerce system from scratch, it will be much cheaper to get the job done in no time.
2. Ensure Fast Loading Speed For Your eCommerce Website
Your eCommerce website should load at lightning speed if you want to avoid losing any potential customers.
This is why we highly recommend using a high-quality CDN (Content Delivery Network) service such as KeyCDN or Fastly. These services can deliver your website content by bringing it closer to your audience.
So, for example, if someone from the USA visits your online store, the content will be delivered by the CDN's data centers in the USA. If someone from Europe visits your site, the data center closest to his location in Europe will provide the content. This way, the wait time for the visitor will be minimal.
Another recommendation for ensuring blazing speed on your eCommerce website is to optimize your product images. You can use online image optimizers such as ImageCompressor or TynyPNG before uploading your product images.
We know that all of these recommendations may seem a little overwhelming to you right now, but we can't stress enough about how vital the website load speed will be in 2022.
That's why we've got you covered here, which means you can contact us at any time if you need help in enhancing your website performance. We can help you achieve a fast-loading eCommerce store with a better user experience that yields more sales.
3. Create a Solid eCommerce Website Architecture
Website architecture refers to the organization of your product pages.
There is one golden rule here: you should always keep things as simple as possible.
This means you should have a clear and structured navigation flow on your eCommerce website. Your customers shouldn't get confused by the number of categories or pages they see when browsing your online store.
So we recommend organizing your products with the following structure:
Remember to keep things simple and list all products under their respective category/subcategory so that you can avoid overwhelming visitors with too much information at once.
Bonus tip: Keep the URL slug of your product page smaller and keyword-rich since smaller slugs tend to perform better in search engines.
4. Have An Effective Email Marketing System In Place
Having an effective email marketing system for your eCommerce store is crucial for your marketing strategy.
It's one of the best ways to reach out to customers and potential prospects, so you should always start by building a list of email subscribers!
You can do this by inserting a clear opt-in form on your website to capture visitors' email addresses! There are plenty of free and premium services that provide this functionality, such as MailChimp or SendInBlue.
But to capture their email addresses, you need to create valuable content in the form of free PDFs, where you will provide tips, tricks, or guides related to your eCommerce business niche. This way, you can build trust between yourself and your readers over time so that they can visit your online store often and order from you!
Just remember when sending emails using your email service, you need to avoid sending promotional emails too often or bombard people with newsletters they don't care about. You will burn out your list, and the people will most likely unsubscribe!
That's why you will need an automated sequence of follow-up emails carefully designed using an effective Email calendar that consists of helpful info, regular updates about new arrivals, coupons, sales & offers, etc.
This way, you will build and nurture an eCommerce mailing list with quality contacts eager to hear from you.
Once again, if all of this seems too tedious for you to set up by yourself, we at Vrootok will be glad to help!
Using our proven email marketing strategy, we will cover this step from setting up the Email service to crafting engaging emails with high open-rate.
We will ensure that your online store is equipped with one of the essential tools for increasing sales in 2022!
5. Put To Use an eCommerce Content Marketing Strategy That Works
The content marketing strategy for your eCommerce store is the key to building credibility and trust with your target audience.
This means that you need to make it a priority to produce valuable content for your online store in 2022 by writing blog posts about relevant topics related to your eCommerce niche (for example, product reviews, comparisons, "best of" roundups, etc.)
There are lots of benefits associated with this marketing strategy:
- Bogging can help strengthen customer relationships.
- Good content can significantly impact how well your online business performs out there!
- If done right, it will bring organic traffic where people looking for products within your eCommerce-specific categories could find their way onto your site.
- Google will reward you with more authority and higher rankings.
We recommend using specific SEO techniques such as in-depth keyword research and "keyword sprinkling" in titles/headings/body for better rankings and higher organic CTR (Clickthrough rate).
Bonus tip: For your keyword research, you can use the free Google Keyword Planner or KeywordToolDominator. Also, you can go to your biggest competitor - Amazon.com, and search for your term. You will get a ton of relevant keyword ideas in the search bar, which you can later sprinkle into your title, headings, or throughout the text.
We hope you found these tips helpful and that they've given you some ideas for how to ensure your online store stays competitive in 2022.
And, don't worry - we're here if you need us! We can help you with any of the mentioned tips today, so you ensure that your eCommerce store is fully ready for success!
Contact Vrootok digital marketing agency today for a consultation on what strategies can help your eCommerce business grow in the future.