How to Create A Successful ICO Marketing Campaign Without Social Media
The internet and social media are changing the way users interact and communicate. This change is making an immense impact on digital marketing as well. Yet, within these last few years, this whole scenario has transformed. The industry is now greatly benefiting from blockchain marketing.
To understand blockchain, think of an excel spreadsheet. Like a spreadsheet, blockchain consists of numerous blocks. Each block consists of data and links to one another. Additionally, the stored data follows a specific algorithm. The algorithm is a mutual agreement that is made among users on what type of data can be stored. Upon reaching a mutual agreement, the users may not add, edit, or delete any data in any of the blocks. This is what prevents the stored data from being tampered with.
What are some of the ways in which blockchain can revolutionize marketing? The answer lies in some of its properties:
A new phenomenon among the blockchain community
Initial Coin Offering or ICO is a method through which startup businesses raise capital by trading their own coin for a cryptocurrency. Cryptocurrency is a digital asset that works as a medium of exchange. It uses cryptography to secure financial transactions, to verify the transfer of assets, and control the production of additional units. Have you heard about Bitcoin? Well, Bitcoin is an example of cryptocurrency.
When it comes to ICO, a majority of investors find this method to be very interesting. This is because the returns are much higher than initial investment; but then again, so are the risks. If you want your ICO marketing campaign to be a success, you need to invest a lot of time and energy.
First things first, you have to gain the trust of your investors through a white paper. A white paper is an authoritative report that helps readers to understand an issue, solve a problem or make an informed decision. In this case, your white paper should provide detailed information relating to your ICO project. More specifically, you should mention your idea, your planning, as well as any legal aspects. Your white paper should convince your investors that your project is unique and stands out from competitors. Additionally, it should sway them on why they will get huge returns for your coins.
Normally, now would be the time when digital marketing comes into play. This involves creating an appealing website and promoting it through social media platforms. Yet, a majority of social media platforms, such as Facebook and Twitter, have banned any form of advertising for crypto projects. Why? They claim that there are too many frauds and scams.
In one of our recent posts, we discussed the alternative social media that ICO’s should use. Let’s see today if you can really market your ICO project to new users and investors without social media?
Communicating a vision and passing it on to others
Let’s try something different. What are some of the ways in which you can create a successful ICO marketing campaign without using social media?
ICO’s are the feature of business
There is no denying the continuous growth of social media. It provides endless opportunities for brands and businesses to market themselves and to reach target audiences. Yet, with the aforementioned promotional methods, you can still advertise your ICO project and bring it into the public eye.
ICOs are a multi-billion-dollar industry. And nowadays, with the competition increasing, so are the limitations and regulations surrounding marketing ICOs. Your ICO marketing campaign needs to stand out and it needs to be seen by the right individuals. Remember, you only have one chance to make a good first impression.