Reaching the Front Page of Google Without Being Spammy

It is a well-known fact that 75% of individuals never scroll past page 1 on a Google search. This is why the competition is fierce when it comes to reaching the front page of Google without being spammy. So, how do you do this?

The short answer is no one knows – not even Google. But we are not going to leave you hanging. There is a reason behind this answer.

Google uses numerous tools and algorithms that are updated on a regular basis to determine the order that websites are displayed in search results. This is why it is complex, if not impossible, to guarantee a front-page ranking. Still, there are certain strategies that can get you on the front page of Google for specific SEO keywords. Now, you may be wondering – what are SEO keywords and why are they relevant?

Three scrabble letters, S, E, and O on a desk.

SEO stands for Search Engine Optimization

It is the process of generating online visibility and traffic to your web content from search results on search engines. SEO keywords are the keywords and phrases in your content that make it possible for searchers to find your website via search engines. Think about it this way: if you are an online clothing store and someone is looking to buy kitchen utensils, this is not the individual you would want to attract, right? This is where SEO comes in. It directs searchers to your website by linking terms related to the business you are in.

Ranking on the front page of Google for well-selected SEO keywords remains one of the most effective ways to get your content in front of thousands of individuals. The good news is that you do not need a big marketing budget. Nor do you need to have a lot of knowledge about online marketing. The only thing that you do need is to WRITE – a lot.

Creating a high-quality website

The key to increasing your rankings with Google is to create a high-quality website. This means creating the best possible experience for your readers with valuable and reliable content. However, you should bare in mind that Google likes to see lots of text with correct grammar and spelling. So, you need to focus on the quality of the content as well.

Creating original content

You are probably well aware of the concept: the more content, the better. And if you know anything about SEO, you know that Google loves content. The problem is creating fresh and original content over different pages of your website. If you duplicate your content or steal someone else’s, you will be docked by Google. It is not a matter of getting caught, it is a matter of avoiding the consequences.

You are probably well aware of the concept: the more content, the better. And if you know anything about SEO, you know that Google loves content. The problem is creating fresh and original content over different pages of your website. If you duplicate your content or steal someone else’s, you will be docked by Google. It is not a matter of getting caught, it is a matter of avoiding the consequences.

Using appropriate keywords

Google Analytics and Google’s AdSense are two of the most powerful tools for online marketing efforts. Google Analytics can help you to find the best keywords relevant to your business. Then, you can use those keywords in your content. Of course, you do not want to go overboard because Google will notice and dock you.

Google AdSense, on the other hand, allows you to determine which terms are being searched the most. If you have a specific term in mind, the keyword ideas tab will tell you how often individuals are searching that specific term. The tab will also tell you what the competition is like and offer frequently searched alternative terms.

Incorporating appropriate images

Google doesn’t just look at content. It looks for images as well. Finding or creating high-quality images that match your content will only add to your readers’ positive experience. However, you should not steal images. This can hurt your rankings.

Choosing a good domain name

If you can make it work, try fitting your main keyword into your domain name. This can help you to boost your rankings. Additionally, you can use a country-code top level domain (TLD) if you have a local business. While you will reap the rewards for searches in your area, a country-code TLD can hurt your searches outside of your country. Of course, if your business is local, this should not matter.

Creating quality backlinks

Backlines are when another website links to your page. In a way, it is like cross promotion. Backlines are a great way to get more traffic from search engines and to run successful SEO campaigns. You may even want to consider contacting relevant blogs and asking about guest posting. Link building done right will only offer good results.

But remember, you want these backlines to be high-quality because Google can tell the difference. Most important, do not spam the comment section by trying to build backlinks for yourself. Google will dock you for this type of behavior.

Interacting on social media

In today’s modern age, social media likes and shares are rewarded more than ever with Google. This means that you should create social media accounts and try to build a base of followers. Followers are individuals who will like your pages and share them with others.

The trick is NOT to be spammy! Do not force questions or comments. You should merely interact with your readers when they choose to interact with you. When the good reviews start rolling in, feel free to retweet / repost them.

Practice makes perfect

Now that you are equipped with enough knowledge to reach the front page of Google without being spammy, it is up to you. Practice makes perfect, but value matters above all. The beauty of keywords is that they build up authority if used on all relevant pages of your website.

Just remember that SEO is a slow game and you will not see results overnight. You have to be patient and stick to your writing schedule for quite some time. Do not stop because eventually, this will decrease your rankings and you will be back to square one. Keep up with the pace and in the long run, this approach will pay off. And it will be rewarding when it does.