FAQ About the Company

Traditional marketing is a form that’s been around for decades. It’s the conventional model of reaching out to a not-so-targeted audience via offline ads. The placement can vary greatly - from radio, print, business cards, magazines, billboards, up to tv and radio. Digital marketing, on the other hand, focuses on reaching out to very targeted audiences online. This interaction happens through the audience’s devices that are connected to the internet, like computers and mobile phones. Digital marketing has many placement platforms, like social media marketing, SEO & PPC, email marketing, affiliate marketing, website, and content marketing, to name a few.
Depends on the agency. While we can’t speak for others, we can speak for ourselves. We guarantee transparency, meaning nothing will be hidden - no matter whether good or bad. And, we promise positive results. When working with Vrootok, you can be 100% sure that you will be treated with respect, dignity and honesty.
Our “no-bullshit approach.” We are straightforward and honest. If we believe we will bring you value, we will work with you. If not, we won’t waste your time.
We work with companies whose owners are decent and serious, dedicated business people that want to work with a professional agency. We also work with individuals of the same kind. What is most important for us is to work with clients that trust us and know that we have their best interest in mind.
We’ll provide extensive reports of every marketing effort we’ll do for you. Besides including the obvious sales revenues, the reports will contain specific details for each specific marketing platform. To give an example, for PPC it would contain avg. CPC (cost per click), CPA (cost per acquisition), CTR (click-through rates), and more.
All of them. Although having a presence on every platform is a difficult achievement on its own, each platform represents an opportunity to connect with your audience on a personal level. This means that besides using the popular Facebook and Instagram, you should also use LinkedIn and Reddit.
Everyone that owns a website needs SEO. It’s plain and simple - if you don’t do the technical part, your page won’t appear in search results. If you don’t do the on-page SEO part, your page won’t resonate with the audience and the user experience will be terrible. If you don’t to the off-page SEO part, it will take a much longer time to get ranks for your pages. Doing SEO right will get traffic on your page that is absolutely free.
Depends on lots of factors. Do you have the budget to hire an expert in each digital marketing sphere? Do you have a lot of marketing work that requires such a team of experts that are working with you full-time? Do you want to risk it hiring the wrong people and investing in them and at the end getting no results? If the answer to the above is yes, then go for in-house. Otherwise, an agency is the obvious choice.
That depends on the stage of your business and how serious you are in your goal to become a successful company with our help. If you want to get excellent ROI fast, then, we are the agency for you.
From the initial contact with us, you will have the offer ready within 3 days, and as soon as you accept it, we are ready to roll. It usually takes 1 to 2 weeks for us to start in full speed, from the moment a company contacts us.
That solely depends on your requirements. We prefer working with long-term clients, but if you have a one-off project, we would love to help you without locking you into a long-term contract.

Fractional CMO FAQ

Fractional CMO, or Chief Marketing Officer, is a shortcut to getting your own CMO without having to dedicate the costs for a full in-house team.
Hiring a fractional CMO means hiring an expert that will establish connections with other marketing experts to get the job done. Working only with experts will enable your business to be based on the best practices of digital marketing.
Anyone that has an existing marketing team that needs to be trained, guided, and led. Also, any authority of a company, including other CMOs that require an outside perspective on their processes. Finally, any company, whether it’s planning to have an in-house team or not, that wishes to get an edge in the market quickly.
They become an extension of your company immediately. Being active in multiple market industries, they are quick to adapt. With them, they bring their expertise and best practices. Also, they bring their contacts and co-workers, each an expert in their respective field, to work for your business’ goals.
A fractional CMO works on both the marketing strategies planning and creation followed by their successful execution.
There isn’t a point when it’s optimal to bring in a fractional CMO. Anytime will benefit your business. But, if you are looking for specifics, a strategy pivot, a product launch, and during the brand development process, to name a few.
It’s pretty straight forward - the same as working with a traditional CMO. You need to disclose your previous marketing efforts and their results and state your business goals. The rest is the CMO’s work.
The prices are arranged according to your business needs, the difficulty of the job that should be taken care of, as well as the number of team members that should be managed.
The difference is that you’ll not be hiring a full-time employee. This is even more important if you don’t have an in-house marketing team - what’s the purpose of a full-time CMO with no team to lead? Another huge difference is that a fractional CMO has worked with lots of brands and conquered lots of different markets, so be assured that they’ll bring the best practices of digital marketing with them.
A fractional CMO has both a team and a network of connections, each an expert in a specific marketing field. This CMO decides who to include in working with a business with based on their expert opinion who will bring in the most.

Search Engine Optimization (SEO) FAQ

SEO stands for Search Engine Optimization. It’s a combination of best practices, that are executed directly on a website, and outside of a website, and the goal of all of them is to get the page a higher rank in organic search results of search engines.
SEO is SEM, but not all SEM is SEO. To put it simply, SEO is a part of SEM (Search Engine Marketing) that tries to rank a page higher in search results organically. Another aspect of SEM is PPC, which, in a nutshell, is paying for a higher position in search engine results.
A part of on-page SEO, technical SEO includes the practices of ensuring the page is visible and crawlable and understandable by search engines. This includes adding specific files on the server, canonicalization, meta tags, and more.
On-page SEO is a set of practices that are done directly on the website. This includes technical SEO, content SEO, image SEO, and code optimizations.
Keyword research is the practice of finding the most suitable keywords for any given topic. This is perhaps the most important part of SEO, as it sets the direction for the whole page that keyword and its LSI keyword group is based on.
Conducting keyword research is a long process of elimination. You must use a set of tools that point out keywords and their related queries. These tools also show the difficulty each keyword has (the higher it is, the harder to rank for it), the search volume of the keyword (the number of searches for any given keyword per month), and the PPC cost (average cost per click for the keyword). After you build a list, the best practice is to double check them with a different tool (please note each tool shows different numbers, so you must make an educated guess). After you create your list of keywords, you can start creating the content that will target those keywords.
With SEO, you don’t have a list of best techniques that will magically boost your rankings. It’s a process of hundreds of minor improvements which when summed up, make a big overall improvement.
Simple - it can help your pages rank higher in organic search results. Remember, higher ranks mean more clicks on your page that cost nothing.
Organic search engine results are the search results that appear in the section below the paid advertisements. These results are a list of the best pages with the best content related to that specific search query.
Short answer - yes. Long answer - no. Technically, you can get easily on the first page of search engines for a query that nobody searches. So, if your SEO expert guarantees you first place on search engines for any term that has even the easiest difficulty but has a bit of competition, then you should change your SEO expert. Even if they manage to achieve it, it’s possible they employed black-hat tactics that are a ticking bomb waiting to explode. Google and every search engine hate when people try to play the system. Proper SEO requires precise work, time, and luck. Getting on the first page is a very difficult process. And, you can’t get on the first page for every keyword you target. Remember, alongside your page, there are thousands, if not millions of other pages that are doing the same thing you do. There aren’t any shortcuts.

Pay Per Click (PPC) FAQ

PPC marketing is the process of placing advertisements in search engines and paying for the traffic coming through those ad placements.
Pay-per-click advertising is the act of creating, fine-tuning, and running a pay-per-click marketing campaign.
PPC ads appear at the very top of search engines. They aren’t much different than organic search ads, although every extension and snipped that you pray to get in organic rankings you’ll get automatically for any PPC ad, considering you’ve set them up. Besides the position difference, PPC ads have a tag in the actual placement which points out the result as an ad.
PPC ads are a very effective marketing effort that gives results almost instantaneously. You can literally set up a campaign, optimize it, and have it do its job in just a week.
Besides Google and Bing, most internet marketing platforms offer PPC advertising. This includes social media, like Facebook and Twitter, too.
By combining both SEM practices (PPC and SEO), you can get the most out of the two worlds. With PPC you can get instantaneous results in search engines, and with SEO you can get organic results in search engines. The ideal scenario, of course, is getting both a paid ad and an organic result on the first page of search engines for a single query.
Depends on the campaign type. If it’s a display campaign, it would be an image/video, and text. If it’s a search campaign, it would be text only. This is just the surface. Each PPC ad can contain keywords, audience preferences, location targeting, demographic targeting, ad placement filtering, and much, much more.
As with SEO, finding the best keywords is crucial for PPC. It includes the same process for SEO, but the focus is on competition (number of people placing an ad for that keyword) and the cost. Don’t let an expensive keyword throw you off though, there’s a reason everyone is bidding high on it. It means it offers a high ROI. At the end of the day, you still need to select the keywords that work best for you through constant monitoring of your PPC campaigns.
If you have no clicks on your ads, it means you’re doing something wrong. What we suggest you do is try A/B testing - try to modify a single part of the ad, and have it rotate indefinitely alongside your under-performing ad to see if it improves. Repeat this process until you’re satisfied with the results.
Because with sponsored search ads (or ad placements directly in the search engine results) are more targeted. Banner ads target a larger audience whose intent isn’t precisely what you offer. The relief is that banner ad clicks are much cheaper than search ad clicks.

Content FAQ

We write every type of content. This includes main website content, blog content, social media posts content, email content, and more.
Yes. We take the general rule “content is king” for digital marketing very seriously. Greatly written and unique content is the best way to do a successful digital marketing campaign.
Yes. Still, any content produced by Vrootok is a Vrootok property until you accept it and use it as your own. Once this happens, any type of content we have written for your brand becomes unique for your brand. We got no use for it after you start using it. Duplicate content is bad for both SEO and the brand image.
Depends. Yes, you can request the topic of the keyword, and we will create a list of keywords that are obtainable, within reason, for SEO. If you are thinking of a specific keyword, it depends whether if it’s worth it to try and create content for it. Some keywords are just impossible to rank for; brands that have spent millions in keeping the rank for some search queries can’t be beaten. Other have too low search volumes, and dedicating a whole page to rank for one is a waste of time.
There are many practices that making a text SEO friendly. These include technical SEO parts, like meta tags, and text optimizations (headings, segmentation, flow.)
As long as it doesn’t include doing anything bad (like promoting child abuse, violence, terrorism, fraud, to name a few), we will write content for any topic.
A blog is paramount to give something of value to your target audience. It’s also beneficial for the search engine rankings of your webpage.
Yes. If you have an existing website and need content, we can do it for you. If you don’t have a website, we’ll build one for you and write the content for it.
While we use lots of CMS systems, like WordPress, Shopify, and MailChimp to name a few, we have no problem in adapting to using whatever you use.
Yes. As a part of our SEO (Search Engine Optimization) services, we provide page audits that will point out what needs to be done to optimize every individual page for search engines. Then, if you want us to, we can do these optimizations, which include updating and rewriting some parts, or the whole content of the page.

Social Media FAQ

Yes. Social media is the best opportunity to build a brand following and connecting with your target audience on a personal level. Don’t let the name social media fool you, these platforms are based on marketing first and foremost. This means you can place very targeted advertisements on these platforms tailored to match your target audience’s preferences.
If you aren’t using social media, you’re missing out. It’s a great way to connect with your audience, let them know what’s happening and help them with any problems they have with your product. It’s also exceptionally good for targeted paid marketing.
You should use every social media platform that you think might help your business’ reach. Facebook, Twitter, and Instagram are a no-brainer, that’s for sure. But, you should assess if Reddit, Quora, Pinterest or LinkedIn are a good choice to have a presence on too.
As often as you can. But, make sure that you are strictly following the schedule you’ve set up. It’s not the same as a blog post, but if your posting schedule dictates you should post for two days, and then do nothing for four, you’re doing something wrong.
Yes and no. You can post similar posts, but you must make sure that you follow the rules of post design and length for every social media platform.
Depends on what your business is. Some will have a higher ROI some will have a lower. Whatever the case may be, remember, social media platforms are first, and foremost, marketing platforms. They make their profit through advertisement.
Measuring ROI in social media is done through installing tracking codes in both your website’s code, your website’s URL, and through tracking the Analytics Tools for every social media platform. If set up properly, this tracking points out the number of everything that happened on your page and/or social media profiles.
Paid digital marketing is always a good idea, as long as you know what you’re doing. It doesn’t matter whether you’re a local business or trying to conquer the global market, you must take paid social media advertising very seriously.
Yes. The ideal way to do social media marketing is to have every marketing channel work as one, complementing each other toward achieving the business goals.
The biggest social media marketing mistake a business can make is not having a marketing strategy for social media. This is where you make or break a social marketing effort. Other mistakes that will come up from not having a strategy are: Not identifying your target audience and their preferences, terrible responses to negative feedback, overpromotion, spamming, not keeping in touch with your customers, and not interacting with them.

Email Marketing FAQ

Email marketing is an old, and very cost-effective way of digital marketing. It costs close to nothing to build up a subscriber list, and if you play it right, email marketing will enable you to hold their hand through each step of the conversion funnel. And, perhaps the best part, email marketing will help you get those who strayed from the conversion path to get right back on track.
Each country might have a different name for it, but be sure that there is a law that regulates how you do email marketing. You can’t just start sending random emails to people without their consent. The most important thing to get out of any of these laws is to acquire people’s address with their permission, while giving them the option to withdraw it at any given point.
Email marketing is still going strong. Almost everyone that’s on the internet owns an email. But, we aren’t saying you shouldn’t invest in social media. Both are extremely important for the development of an exceptional marketing strategy.
The most crucial aspect is to understand the marketing funnel and make your email campaigns adhere to it. You need to have a plan, sending random emails isn’t going to cut it. You must segment your subscribers by their interests and then create an email list that would guide them through the whole funnel, from lead to conversion.
Newsletters are a big part of a great email marketing campaign. They have multiple purposes, one of which is building trust with your audience by giving them valuable content. Another purpose is sending out promotional newsletters that are personally designed to that individual’s preferences.
A newsletter is one of the bases on an email marketing campaign. If you decide to go with email marketing, building a subscriber base for your daily or weekly newsletter is where you start.
Considering the fact that your target audience is constantly bombarded by emails from multiple brands they’ve subscribed to, you must make sure each of your emails stands out from the junk. The best way to do this is by writing an exceptional subject line. But, if that subject line isn’t backed up by a greatly written and personalized text, you’ll still get nothing. Therefore, you must pay attention to creating every part of an email to be memorable.
Although there are lots of email marketing metrics, you must track the following: -Open rate -Click-through rate (how many people clicked on the link in the mail) -Conversion rate (how many people that clicked on the link converted to a customer) -Bounce rate (how many people left the linked page without converting) -Number of unsubs (how many people opted out from the email program they were opted in) -List growth (how many new people opt in to get emails from you) -Email sharing (how many people forwarded or shared the content of the email you’ve sent to them)
The only way to increase your click-through rate is to play it smart. You can’t just send promotional content to customers that aren’t ready to receive it. You must earn their trust first, and to do that you must first choose which content to inform them with, and then create exceptional subject lines and put them both in an email.

Shopify FAQ

Shopify is an online platform that allows individuals and businesses to create online stores. It’s simple to use, and almost anyone with basic computer knowledge can set up a shop on this platform. However, just creating a shop isn’t enough, and you need marketing expertise to make an online shop successful.
You need a product and a way to present it. And paying a monthly fee for using the platform, of course.
Since your shopify store will function as any other webpage, you can sell literally everywhere across the world.
Yes, that’s the purpose of using Shopify - selling products to get a profit. Now, you must do proper research before even starting on Shopify, because you might be trying to sell a product nobody wants, or you might be trying to compete in an oversaturated market.
The best way to open an online store is through Shopify. It’s easy, simple to set-up and effective. But, if you’re prepared to spend time and effort to make something even better, you can try building a website on WordPress or from scratch.
All companies require a business license, no matter if they sell in a brick-and-mortar storefront or online.
There are multiple ways to drive traffic to your online store - organic search engine results, pay-per-click advertisements, social media presence, email campaigns, and more.
You can attract customers to your online store by planning and creating a digital marketing strategy that would include every marketing channel that will benefit your online store.

Graphic Design FAQ

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. It encompasses creating a visual identity for you or your business, from simple images or social media posts, to complete visual branding.
Design is mostly divided into two categories, print and web, but you can also categorize it in other subcategories, like Logo & identity, Web and App, Business & advertising, clothing and merchandise, Art & Illustration, packaging and label, book and magazine.
Complete brand creation (Logo, identity, visual guides, stationery), Web and App, Business & advertising, clothing and merchandise, Art and illustration, packaging and label, book and magazine.
A brief is a document you provide with all the necessary information regarding what you want us to achieve for your brand. Usually in the brief will be information like: colors you prefer, your competition, your target group, some visual styles you like, etc.
1. Idea – we sketch designs for an upcoming blog post, blog page, website update, or logo and wait for your approval 2. Planning – we plan the creation process of the images and how to make them appeal to your audience 3. Create – our graphic designer will create them with expert attention to detail 4. Success – you’ll get an original image or logo that will match your business and your audience’s expectations
Until the final approval the designs are owned by The Vrootok Company, after the approval and conclusion of the transaction, the designs are owned by you.
No. There's no point in re-hashing an image after it's already being used by someone else. This is why stock photos are bad - search engines hate duplicate content, and images are no exception.
During the design process, we will provide you with several options (depending on the contract and package you choose) and we will refine the design until perfection.

Web Development FAQ

Yes, but depends on the way you want the page to be build. Choosing wordpress, shopify, or starting from zero and coding the page from the bottom up, heavily impacts on the functionality, time and ease-of-use and maintain of the page itself.
Building a website can take anywhere from one month up to five. It all depends on the complexity of it, how many pages it would have, the designs, etc.
Currently, we build websites the WordPress and Shopify platforms.
If you have a registered domain name and a hosting service, we’ll start right from installing WordPress or Shopify on your server and start building the site. If this isn’t the case, we’ll help you find a good domain name, register it, and find a hosting service that’s both fast and cheap. Then, with your final say, of course, we’ll build the website from the ground up.
Yes we do, and not only redesign it for the sake of redesigning. We’ll implement best practices for both SEO and UX in the redesign planning and implement these practices in your website.
If you have access to the server and the platform it is built on (if any) then yes, we can.
Of course, we can. Content marketing is one of our many digital marketing specialties.
Depends on what you’re aiming for. PPC will show your website on the search engines immediately. SEO will help your page rank higher in search engines, but it will take some time to get there, and getting on the first page is never guaranteed.
Yes. We design our websites with mobile usage in mind because the shift on mobile usage from desktop usage is continually increasing.
Yes. You’ll own anything created by us, so you can make any changes after our work is done. But, depending on the type of platform the website is created, you’ll need basic coding skills for WordPress and expert coding skills for a rawly-built website.

Data Analytics FAQ

Analytics is perhaps the most important digital marketing practice - it helps get hard data on every aspect of the market you are trying to compete in. It consists of data on audience behaviour, competitor analysis, trends analysis, and more.
There are a lot of analytic tools out there, and using them is one of the bases of digital marketing. They provide insight into the numbers of your marketing efforts, but not only that, they can analyze your competition and how well they perform too.
Google Analytics is a powerful tool that will show you everything that happens on your website.
Google Analytics measures everything, including audience behavior, best-performing pages, search terms that led to your page, conversion rates, and more.
As with any Analytics tool, the benefits of using Google Analytics are immense. It shows everything that goes on on your website, down to the decimal.
Because it shows relevant data related to the website performance, it will show you which parts of your website work and which don’t. And, not only that, but it shows you how your audience behaves once they land on your page and what you need to do to make the user experience better.
Since business strategies rely on numbers and how to improve them, Analytics will point out where you stand at the moment (or compared to a period in the past), so you can see where you do well and where you don’t. Then, you can adjust your business strategies based on this invaluable data.
If set up correctly, you can access every type of data regarding your website’s performance.
Yes. In fact, we strongly encourage integrating every Google Tool to work with each other. This way, you unlock features of each separate tool that aren’t available when used as standalone tools. The data will be more detailed, you will have much more data to cross-reference. To put it shortly, if you want to use the two tools to the maximum, you should integrate them.

Training & Consulting FAQ

Yes. Even though we know a great idea is a must to succeed, if you don’t have a game plan it would be a waste. We will help you through the whole process, starting from idea to realization, and ultimately, to launch and revenue.
Sure thing! One of our specialties is preparing a detailed digital marketing strategy from scratch, which also involves sales and organizational processes being planned.
Certainly! We help both individuals, teams and whole companies with our coaching services.
The best way to find out is to schedule a call with our CEO so that you can discuss the status quo and the changes you want to make within your company. After you set the ground on your needs, our CEO will be able to help you and provide further guidance.
We offer training sessions, coaching sessions, webinars, and live consultations.
We can offer a training program in every digital marketing practice currently available. This means SEO, PPC, email and content marketing, graphic design, social media marketing, market research & analytics, and more.
Contact us and we’ll arrange this.

Research FAQ

Market research is the practice of researching the market you’re trying to compete in.
There are multiple types of market research. Market assessment will show the current situation of the market you’re trying to place in. Customer satisfaction surveys will point out where you stand with customers, Net promoter surveys will point we how likely your customers are to recommend your service to others, and finally, continuous research will point out opportunities for your business.
Proper research is the base of every marketing effort. If you don’t do it, you won’t have the directions where to go with your marketing strategy. Without such directions, any marketing attempt is doomed to failure.
It all starts with an idea. It gives you a vague direction where to target your research. Then comes the planning, this step gives the ways to carry out the research. After this, the creation step takes place, which is doing the actual research based on the planning. The final step is the overview step, which points out the successes of the research process.
There isn’t a time-frame to do research and then forget about it. If you want to do marketing right, you’ll do research continuously.
The only limitation to marketing research is that it provides soft data only. This data gives rough estimates instead of clear numbers. Therefore, marketing research is always combined with marketing analytics to turn that soft data into hard data.
Because research is the base of any marketing effort, it is the pillar of any marketing related decision making. It might point out a clear path to go for, or it might point out that you must do a major pivot. Either way, you must do it.
Contact us and we’ll gladly discuss this with you.

Strategy Development FAQ

Strategic planning isn’t something that would benefit only bigger companies. To get the best results (or any results for that matter) strategic planning and strategy development is a must.
No. In fact, it would cause the exactly opposite - it would focus your efforts toward a single goal - your business’ goal.
To answer your question, ask yourself this - can you do better? Because you always can. And, a strategic plan will help toward not only being fine, but becoming outstanding.
A detailed marketing strategy will streamline and consolidate all your marketing efforts on multiple platforms to work as one big revenue machine.
You need one to outline the path you’ll need to take toward your business’ success, and what you need to do to achieve it. And, it must cover every part of the execution.
The analytics tools every marketing platform provides, both on-page and off-page, will give you all the numbers you’ll ever need to track what’s working and what isn’t.
A marketing plan is solely based on market research. To create a marketing strategy, you must combine market research with analytics.
Yes. But not just a separate strategy, because it might misfire. You need a digital strategy that would complement any other traditional marketing strategy you might have going at the moment. This will ensure that all marketing efforts are focused on one goal, and unifies each marketing channel to work as one.
Developing a marketing strategy includes: Establishing and measuring KPIs, aligning each marketing channel effort to work as one, data gathering, identifying weak points and eliminating them, and defining what you need to do to outdo your competition.
Every tool available. We combine every aspect of market research and analytics into our marketing strategy. This means we combine our SEO tools, PPC tools, Email tools, Social Media Tools, Graphic Design tools, Data Analytics tools, and every other tool that we might find useful into the creation of a marketing strategy.
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