Email Marketing in 2019 – Unbeatable Best Practices
“*Don’t Open This Email*”
This gets your attention, doesn’t it? Well, imagine what this subject line can do to the open rate of your emails..
But does that mean that your readers actually engage with your emails?
There are many factors you need to take into account when you create your email marketing campaign. To help you push the edge, we gathered the best email marketing practices to take your engagement to the next level.
Is email marketing still effective in 2019?
Yes! Yes! Yes! With email marketing, you have total control over your audience and the message you’re sending to them. This especially works for mobile phone users, whose number increases every year. Also, it’s very inexpensive but gets a lot of ROI! Another reason to consider email marketing is that it’s easily integrated with your marketing strategy.
But first the basics!
What Is the Best Email Platform?
Tough question! We’ll try and list the 5 best marketing platforms that will make your life stress-free (when it comes to email). The software is ranked based on their features, flexibility, and UX.
- Very simple interface so you can pull off a successful email campaign even with 0 experience
– Easy email editor
– but it’s text-based (they swear that this makes the emails perform better because they look more personal)
– Visual automation builder – who tried it, knows how important this is
– Landing pages
– Great customer support – they make you feel like you’re part of the team
– Subscriber-based fee
– Doesn’t have too many features and it’s not flexible
– The email editor is text-based – this is both positive and negative because sometimes you need a little more creative and visually appealing emails.
– Doesn’t offer a more complex automation
– Uses only tags – as opposed to lists and tags
– The king of marketing automation, offers a lot of options for more seasoned marketers
– Flexible email builder – and with a lot of visual elements to choose from to express your creativity
– Great customer support – really important so you don’t bang your head against the wall
– Uses tags and lists
– It’s used by bigger companies, so it’s not beginner-friendly.
– Complex automation – as much as it’s positive, having more features for automation can lead to confusion. You must have the knowledge and clear vision about your automation to use it.
– the most popular email software.
– It’s free for the first 2000 subscribers
– Easy email builder
– Powerful automation
– No live customer support
– After the first 2000 subscribers, you pay by list size – this means that if one email appears in more lists, you pay multiple times for it
– In the free plan, there is Mailchimp signed email footer
– Good UX – even if you are a newbie, you can find your way around and create the campaign of your dreams.
– Custom Reports – you can find out exactly what you need to improve your success rates
– It’s a CRM platform too – so you can lead whole marketing campaigns through it (not just email)
– It’s the most expensive
– Workflows relate only to yes-no prepositions
– email marketing for E-commerce platforms (like Shopify)
– Extreme customization of flows
– Powerful list segmentation and automation
– Slow customer support
– Not very user-friendly – it takes time to get used to it and learn it
What’s My Next Move?
You got up in the morning, washed up and put on your best clothes. After all, today is the day you’ll be releasing your new marketing campaign. You prepared for this for a long time – choosing the best software, running lead campaigns, you crafted your message carefully. But, is it enough?
Make a new checklist and don’t push the red button before you check-mark everything.
To get it short – you need to experiment. There is no unified solution when it comes to email marketing. But, these best practices will help you in finding out what works.
Email marketing is an essential part of the marketing strategy, so don’t forget about it. Or don’t be quick to say that it’s not for you if you had a few unsuccessful campaigns. That means you haven’t found the right formula for your business yet, and you need to keep on trying until it works!