With every next email, you expose your audience to your brand and what it offers. If you play it right, you’ll continuously give value to your customers. When the time comes for them to make a purchase, they’ll know where to go.
With a proper email marketing strategy, you can re-engage the customers that have abandoned their carts. This will put them right back in the conversion funnel and guide them toward the sale.
A newsletter subscription form contains a lot of data that can be used for targeting your audience each time you press that send button.
Email marketing costs much less than other digital marketing methods. Don’t believe us? Check what the Data & Marketing Association has to say: For every dollar spent, you can make fourty back as a return of investment!