Content Amplification: The Missing Piece of Content Marketing
You finally closed all tabs from your browser and you published your latest blog post. You are feeling proud, and you should because you’ve put a lot of effort into your piece. For what seemed like weeks, you put time and energy into running brainstorming sessions, doing research, and finding unique angles. You wrote and wrote until at last, the content was right there in front of you, waiting to be unleashed on the internet.
Except, nobody reads your post. What went wrong?
Well for starters, you didn’t amplify your content.
Done properly, an amplification strategy is an influential technique that can deliver remarkable results. The kind of results that raise brand awareness, increase customer growth, and create new opportunities to drive more leads. Not to mention future revenue.
Creating the perfect content marketing strategy goes hand in hand with creating the very best amplification strategy.
A digital connection to the content
As a definition, amplification is ‘the act of making something more marked or intense’. So content amplification is the way you publish, promote and distribute content in a way that would maximise its reach. Hence, ‘amplifying’ the reach of your content.
You can amplify your content in one of two ways: sharing a link on social media networks or including a backlink. You can add backlinks anywhere, for example, the text of a post, post attribution or an author bio.
Content amplification is not a single strategy or technique but instead involves several individual strategies and techniques. Are you running ads to generate buzz about your latest blog post? Or are you leveraging influencers to get the word out about your latest infographic? And are you using paid search to raise awareness about your latest campaign? If you answered yes, you are amplifying your content.
Content amplification goes along with content creation
If you have even the slightest experience with content marketing, then you are aware of how brutal the field can be. With over 3 million blog posts being published on a daily basis, the competition is fierce. Granted, all of those posts may not be directly related to your specific niche. But the sheer volume is enough to make you question how you will be able to stand out.
In today’s digital media landscape, it is getting more and more difficult to make an impact. Despite the advantages of content marketing, continuously publishing quality content and being aware of SEO elements is not enough. It’s not a question whether you want amplification, you need to have it so your content can be successful.
Before creating your content, you need to consider how and why it will be amplified. Why will users share it? How will they find it? Why will they link to it? Now more than ever, social media networks and search engines like Google, are prioritizing paid content over organic results. So, when organic traffic is not generating the results you need, you have to pay to play.
Reaching a whole new level of viewership and conversion opportunities
When it comes to driving traffic to your content, implementing lucid strategies can help you get there. The following content amplification strategies can help you to get the right content in front of the right individuals at the right time:
Amplification is like a missing piece of the ‘content marketing strategy’ jigsaw puzzle. That being said, for every piece of the puzzle that you put together, you need an amplification strategy to complete the picture.