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What does Machine Learning Mean for Marketing Automation

by Maja Novakoska December 05, 2018 AI

One of the biggest challenges that marketers face is how to personalize emails to individual prospects and customers. It can

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The Benefit of AI in Reducing Waste from Digital Advertising

by Maja Novakoska October 24, 2018 AI

When you are publishing an ad (Cost-per-click), you go through the process of targeting, crafting the ad to fit the

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Using the Power of Data and Machine Learning to Reach New Audiences

by Tina Efinska August 06, 2018 AI

As a marketer, you are in an industry that is continuously evolving. Nowadays, there are more social media platforms than

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