envelops in different colors coming out of a laptop

Email Marketing in 2019 – Unbeatable Best Practices

by Marija Nikolova February 14, 2019 Marketing

“*Don’t Open This Email*” This gets your attention, doesn’t it? Well, imagine what this subject line can do to the

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A banner containing multiple types of content marketing that surround a laptop.

What Is Content Marketing?

by Mile Davchevski February 07, 2019 Marketing

Content marketing is the undisputed king of digital marketing. Perhaps you’ve heard the above, or something like “content is king”

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Remarketing vs Retargeting – Is there any Difference?

by Marija Nikolova January 30, 2019 Marketing

At the end of the day, marketing is all about that sweet ROI. The sad reality is that less than

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Pay per click on the left side vs search engine optimization on the right side.

PPC vs SEO – How to Conquer Search Results

by Mile Davchevski January 23, 2019 SEO

In the distant land of search engine results, there are two paths one can take to boost one’s website traffic.

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adsense vs adwords logo on red background

The Marketer’s and Publisher’s Dreams: Adwords vs Adsense

by Marija Nikolova January 16, 2019 Marketing

The Marketer’s and Publisher’s Dreams: Adwords vs Adsense   Google Almighty is great. It offers separate platforms for publishers and

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Two boxing gloves on a table, overlaid by the logos Google vs. Bing.

Bing vs Google – Who’s the Loser?

by Mile Davchevski January 09, 2019 SEO

Ladies and gentlemen! People from all over the world, we present to you the bout of the decade, perhaps even

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A person with a hand visible is writing in a notepad that has the word "Planning" marked in bold letters.

Tips to Avoid Turning a Marketing Event into a Disaster

by Marija Nikolova January 02, 2019 Marketing

Events are probably the most powerful way to organize your community because they involve face-to-face interaction with your supporters. In-person

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A man walking alongside a wall covered with myriad of devices displaying social media profiles.

Will Facebook’s Google-Like Results Become a Reality?

by Mile Davchevski December 25, 2018 Marketing

So, it’s finally upon us. Facebook is testing ads in search results. Before you start packing supplies and head to your

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A banner with the Google logo followed by the text "Google SEO guide - How to be friends with SERPS."

Google SEO Guide – How to Be Friends with SERPS

by Mile Davchevski December 18, 2018 SEO

SEO has come a long way since the old days of yore. Keyword stuffing, followed by black-hat link building both

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A woman blurred in the background holds a golden bitcoin in the front

ICO Marketing: Creating a wildly successful campaign

by Maja Novakoska December 12, 2018 Blockchain

When it comes to ICOs, the marketing is the biggest determinant whether they'll meet the fundraising target. So when dealing

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A Pair of glasses magnifying computer data on a screen

What does Machine Learning Mean for Marketing Automation

by Maja Novakoska December 05, 2018 AI

One of the biggest challenges that marketers face is how to personalize emails to individual prospects and customers. It can

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The stage at the AllWeb 2018 conference, with the text "allweb" in the background.

Two weeks ago we were on AllWeb – here is what happened

by Mile Davchevski November 30, 2018 Marketing

  In today’s age led by the Internet, a digital transformation of the brands is a necessity. This is especially

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