5 Signs That You Need an Outsourced Marketing Agency
Fully functional, in-house marketing departments can be the backbone of your entire brand. I’m not talking of a one-man-department. I think of a team of marketers, each specialized in a different field of marketing. It doesn't matter whether it is SEO, Google Ads or some particular social media platform.
I know that every business owner agrees when I say that in-house marketing gives much better control of the overall marketing activities than outsourcing your marketing. After all, control is the only way for them to rest easy, knowing that everything is running smoothly.
So, let’s settle on the fact that it’s always better to have more control over the processes that are executed in your company.
Of course, this doesn’t apply to owners who are goal oriented!
Goal oriented business owners are occupied with KPIs such as return on investment. They aren’t concerned with the location of their marketing team. They just want a better ROI, and it’s fine with them even if they never meet the team that brings them success.
But ok, let’s say that in-house is more preferable than outsourced marketing.
Nonetheless, marketing departments are cost-effective only in huge companies. Small to medium-sized businesses struggle to handle all their marketing efforts alone and all they do is throwing money down the drain.
I presume, since you’re still reading this, you too aren’t satisfied with the results of your marketing.
Bear with me, read the signs below and if your concerns are confirmed, you should Contact Us!
1. Your Sales Team Is Creating Paid Advertising Campaigns?
STOP THEM IMMEDIATELY!
They are not only embarrassing the company, they embarrass themselves!
Your sales team may be great. But, if their side job is branding of your company, then by no means you should expect any results.Outsourced marketing agency, on the other hand, is fully focused in examining your targeted audience, specifically tailoring your brand image to THEIR likes, defining the tone of communication and the proper marketing channels through which the brand will communicate with its customers.
Outsourced marketing firms have the necessary technical knowledge and experience to properly set Google Ads (Adwords) or Facebook ads. Don’t get me wrong. Anyone can set and launch paid campaigns on Google or Facebook. Both giants worked tirelessly on simplifying the set-up process, so that anyone, regardless of their experience, can advertise on their platforms. However, being-able-to and actually-know-how-to launch a paid campaign are two very different things.
These advertising channels try to make themselves user-friendly, often setting up “autopilot-like” features so you can set it and forget it, letting an algorithm make adjustments for you.
Again, it all comes down to the return on investment.
2. You’re Not Happy with the Company Growth
While marketing is one part of business growth, it is a key driver. If your marketing activities are not bringing results, then a root and branch review may be needed to ensure you’re talking to the right people in the right way. Your marketing efforts should make it easy for customers and prospects to do business with you. Only then will you notice great uplift in new leads, sales and profit margins.
3. Customers Say They Can’t Find You Online
No need to add anything here.
Actually, I do want to say a couple of things to make sure you understand what I mean by this.
Companies spent tons of money on website SEO with one goal in mind; reaching the top page of Google results for keywords of their interest. However, the most important keyword for every company is their brand name. You must appear at the top of Google when someone searches your brand.
Now here’s the catch.
You can easily appear at the top of the results for your brand UNLESS your competitor is using Google Ads and is using your brand name as keyword. To give an example of this, when someone writes “Tesla” in Google, Mercedes would be the first result they see and Tesla second, or third, if there are other car companies who bid on “Tesla”.
Here’s our tip: From time to time, Google your brand and check if you are in first position in the results.
Please note that the results you see are only for the location you’re currently using Google from. Check the results page for your brand in every country that your business is targeting.
4. You Don’t Have Time to Think
Great marketing requires time and thought, two things you probably don’t