5 Ecommerce Digital Marketing Trends for 2020
It’s 2020, and the past decade has been very turbulent when it comes to digital marketing. Every marketing platform spent billions on fine-tuning their algorithms in these ten years. And many a black-hat marketer were hit by these continuous improvements.
I’m not saying that black-hat marketing died, but it’s getting progressively more difficult to make the initial growth spurt last long. Platforms got smarter at catching any wrongdoings and delivering penalties with extreme prejudice. And I mean it in the literary sense of the expression. Being on the receiving end of these penalties means the literal assassination of your business. To put things into perspective, a Google manual penalty is reported to last anywhere from a couple of days to a year.
Imagine plummeting in the search results index for a year and what would that mean for your business.
Another great example is Facebook banning your Business Manager account based on assumptions. And if you request a manual review, they just unban it.
So, where does this leave eCommerce digital marketing in 2020? What to do to get great results without getting penalized for black-hat practices?
It’s simple, don’t buy backlinks and don’t do shady practices like buying expired domains for link scheming purposes. Also, don’t spam or post inappropriate content, don’t do promotive subscription messaging, avoid using spammy words in email subjects, make sure you have consent before sending out newsletters,…
Tell you what, just follow the below trends.
Trend 1: The Invasion of Robots
Before you start humming “Dun dun.. Dun.. Dun dun”, waiting for Skynet to end humanity, let us explain. We’re talking about the simple chatbots. These ingenious additions to your website or social profile can handle lots of tasks that typically need a customer service representative. They are your customer’s friendly neighborhood helpers that allow you to focus your time and spend elsewhere.
They can complete tasks such as answer FAQs, complaints, and they continuously learn thanks to machine learning. With this, they evolve to become better assistants for your customers. With that, they are providing a better customer experience for them.
In a nutshell, yes, chatbots are AI. Yes, they are using machine learning and learn all the time. Yes, they are trying to imitate human interaction and infiltrate chat messages as genuine human beings.
Wait a minute – isn’t that how Skynet works?
Trend 2: Use Social Media Shopping
It was not so long ago that if you were to buy something from an eCommerce store, you’d have to visit a website and buy there. But, in 2015, that ended with Facebook introducing the Shop feature. This feature got it’s debut on Instagram too not soon after.
Nowadays, you can browse products, click on an item, and buy it without even leaving the platform.