Sofija Pavlovska - 09/24/2020 - Digital Marketing - 0 Comments

5 Benefits of User Generated Content for Small Businesses

The term user-generated content, also known as UGC stands for any type of content including videos, images, articles, reviews, etc. that were created by the clients and not the brand itself.
In fact, many brands are using UGC as a part of their social media marketing strategy by sharing content on their own accounts, websites or other marketing channels.

If you are a small business owner, the best way to use user-generated content is by reposting it on Instagram. This will help you build a larger audience, and make sure that the potential customers are familiar with your brand. Moreover, we are sure that you can find an example of a content marketing strategy that uses user-generated content and nails it. But the real question is: why is it important for your small business?

Because this kind of content is very important for every small business owner, furthermore, you can find out more of the benefit that follows. So if you are looking for a way to build a larger audience of followers or boost your reach, this should definitely be a part of your SMM plan!

User Generated Content (UGC)

User Generated Content as a Part of Your Marketing Strategy Plan

There are tons of reasons why sharing UGC is beneficial for your marketing strategy. In fact, most of the business companies are using it to enlarge their network of followers or to build a better reach. But if you are curious to find out how, and why, you’ve come to the right place. By following our simple explanations and hints, you can successfully generate and share the content created by your users. Even more, you can always find ways that will trick them into posting more about your brand, and allow them to be your free of charge marketing team.

Your Audience Will Finish the Work for You

There’s no better promo than testimonials from your previous clients. If you are having doubts over this, just think about the times you got interested in something just because it was a trend among the many users around you. Or even more, think about how big events work. Thanks to the Instagram story features, you can repost the content that has your tag on, and people will click it, and get hyped for that extra boost. Nevertheless, it’s a win-win situation!

Moreover, you won’t need to spend additional money on creating customized content. Your audience will provide you with posted images and videos, with a lot of interactions from their audience already. By this, all the work will be finished by your followers and you only need to choose an option whether it's story-worthy content or something that should be shared on your Instagram profile.

Catch a Higher Conversion Rate

Traffic is very important for every small business, but if you have high traffic without conversions it will be almost useless. On such occasions, using user-generated content is the easiest way to increase conversions. This kind of content converts at a higher rate than the one produced by the brand, so by reposting the digital content created from your audience, you are choosing a simple, easy, and more effective way of promotion.

Of course, this doesn’t mean that you should avoid posting content that is customized. Instead, try to mix them up, and find a way to play it smarter, not harder. Moreover, as we’ve previously mentioned, this kind of content won’t cost you any money, and at the end of the day, you will have higher conversion rates to boost your profile.

The Reliability of Client Testimonials

Here we aren’t talking about paid sponsorships with influencers. Because the whole social platform is overpopulated with such strategies, it will be smart for you to play on the safe side, and make sure that the clients are supporting you because they’ve chosen so.

Each user can easily make a difference between sponsored content and reliable content, posted out of free will to do so. This will be a game-changer in the decision-making process for your customers since they will have proof that your product or service is good enough.

In fact, most of the people are eager to find out more reviews about a certain product before they are making a purchase, and in such cases, they are aware when the review is written by the people that are satisfied or unsatisfied with it, excluding the paid promotions which are chosen by some brands. On Instagram, this will be an excellent social proof, serving you miracles since the content can be easily spread among other people since those recommendations will be made by the mutual friends of the target audience.

UGC can help your SEO efforts

Build a Better Reach

No matter which platform is the chosen one for posting user-generated content, it can be always used to build a better reach. We are all well familiar with how important the reach is, and yet how hard it can be to boost is sometimes. In this case, by doing so, you won’t need extra effort. Your content will be super engaging and the people will enjoy reposting and resharing it with their friends and colleagues since now it can be done with only a click in the right corner below.

You can even raise up your game and think about the options that will motivate your audience to post your products or services online, and promote you for free. For example, if you are hosting an event, your guests will be delighted to post on social media, especially on Instagram. Once you incorporate something cool that will serve great for their Instagram story, you will have tons of content to work with, and choose to feature the posts that will suit your profile.

Moreover, reposting their content will be beneficial for:

-Building a higher follower base
-Increased brand awareness
-Boosted social metrics such as likes, shares, comments, retweets
-Greater web traffic/page views

UGC can help your SEO efforts

Even though you may not think about it in this way, the truth is that there are several ways UGC can boost your SEO efforts and help you become more visible for potential clients. By following some statistics from Kissmetrics, almost 25% of all search results for the world’s largest brands are direct links to user-generated content. This means that if you have high-rated testimonials or recommendations and reviews that are positive, your SEO ranking will easily increase.

In a much wider sense, this is mostly beneficial for other social platforms including webpages too. By creating backlinks to your website your SEO ranking will be promoted, and when doing so, you can share content from other blogs, both using the benefits of the reach and traffic.

Final Thoughts

The act of sharing user-generated content is a part of all the successful social media marketing strategies nowadays, especially if you are aiming to boost your brand awareness locally. For doing so, you have a few options, and what’s more important - the benefits of UGC are huge, and yet, free of charge. Once you are familiar with each of them, you can successfully re-post content on every social platform, and make sure that you are recognized by the masses.

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