Sofija Pavlovska - 09/03/2020 - Digital Marketing - 0 Comments

3 Simple Ways to Analyze Your Marketing With Google Analytics

Getting familiar with Google Analytics is of crucial importance for every future digital marketing specialist.

In order to provide a better strategy and work on the perfect marketing plan, you must be mindful of the data behind it. Once learned correctly, the tool will deliver you valuable insights regarding the visitors of your website, the path that brought them there, as well as information over the levels of engagement to each post.

But if you are not familiar with the tool, there are high chances that you might get lost with all the information available. Knowing which metrics are important is a must, and for doing so, you should skip the discouragement and remain focused on learning.

We are well aware that understanding your audience is the key to building a successful marketing campaign. For doing so, we’ve prepared you a guide with 3 simple ways to improve your marketing with Google Analytics. Furthermore, you can learn which Google Analytics features sections are worth your attention in order to analyze your Google Analytics data and use them when building the future plan.

How to Use Google Analytics?

This tool is designed to help everyone dealing with a large audience. So if you are a blogger or in charge of the marketing strategy for a certain brand, you should already be aware of the power that hides behind such a powerful tool.

All the data gathered won’t mean anything if you are not familiar with the importance behind it. For doing so, we will get you going by providing you more details on the options first.

By following the next stages, we assume that you’ve already installed the tool on your webpage, and gathered the information needed during a certain period of time. If you haven’t done so, and you have just started with this tool, you should go through the steps and follow the instructions for creating a Google Analytics account and adding the tool to the webpage you are following.

Once you open the tool, you can clearly see that it is divided into eight sections, including the dashboards, shortcuts, intelligence events, real-time, audience, acquisition, behavior, and conversions.

Moreover, once logged in, the tool will automatically lead you to the audience overview report. But if you are in charge of more websites, you should be able to pick one before continuing with the additional steps.

Types of Google Reports: Analyzing Your Website Traffic

Before heading over the options that will help you analyze your Google Analytics data, you should know that there are different types of Google Analytics reports.

Audience reports

By following this type, you can get informed about your visitors. This type is very important when it comes to going through all the details about the audience, including their demographics, their general interests, location, their language, the frequency of visiting your website, the device they are using, and so on.

Using those metrics can help you build better, and more precise marketing strategies in the future, no matter which type of strategy is in the game. When using paid Facebook ads, for example, these details will be crucial for building a marketing analytics campaign.

Acquisition reports

In order to find out which options are the best and the most effective when it comes to driving traffic to your website, you should know what brought visitors to your page. By using those reports you can see the traffic broken down in main categories and specific sources. Furthermore, in this panel, you can find out more about the potential clients that came as traffic driven from social networks, which is very important for every PPC campaign.

Behavior reports

Improving your content is very important if you are eager to bring more traffic to your website. If you choose these reports, you can find out everything you need to know about the site content. Furthermore, you will know which are the terms that are searched on your website and be aware of how fast the page loads.

In addition, Google can provide you some speed suggestions as Google Analytics tips. These reports are very important and useful for the optimization of your website since they are made and delivered by Google in order to help you build a better and stronger webpage.

Ways to Analyze Your Google Analytics Data

Before we continue delivering the tips, we think that it is important for you to build a concept. Think of Google Analytics as an opportunity to dive deep behind the curtains of the show. Each website is a representation of words and backlinks, ranked with the data collected from Google.

In order to become the best, and make sure that your page will pop up first whenever the keywords are searched, you must take a look behind it, and know where to pay your attention. By gathering all the data specifically from Google, you will know which things will need improvement, since your progress is supervised by their algorithms.

Furthermore, since we are eager to help you get going through the way, and find out how to understand the numbers, you can use the tips delivered in the next few paragraphs. If you are careful enough with the analysis, and you are using them when adapting your marketing campaign, you will be a few steps closer to building an epic marketing campaign!

1. Subscribe for Snippets!

Sitting in front of the computer, confused and discouraged, blankly staring at Google Analytics’s dashboard has never been an option! Many digital marketers end up confused once the window is opened since there is tons of information that might make you feel overwhelmed at the beginning. Due to that, if you are not very skilled when it comes to deciding which numbers are important and how to interpret them, you can subscribe for data coming directly in your mailbox.

By doing so, you will receive a shortened version of the highlights, and the numbers received will help you narrow down the path that should be taken. Such a subscription can be easily done by visiting the custom alert section. When doing so, you should be mindful not to skip an important aspect that must be taken into account, and choose to monitor the data on a daily or weekly basis. Your mails can include reports with numbers such as unique visits, page views, bounce rate, demographics, and so on.

2. Improve Internal Linking with Popular Content

Since the digital world is only an extra-large network of links which are all connected to each other, you must play it on the smart way, and make sure that the ones included on your webpage are chosen smartly. For doing so, you should check the numbers in the dashboard, and carefully find out which deep links are giving you more traffic.

Do not forget that only by using a good on-page optimization strategy you can increase the rankings and the search traffic. In addition, by building a strong connection, you will prevent the page from leaking, which will be a bummer for your visitors and can make them leave your page if they end up lost inside the pages.

3. Automate Google Analytics Reporting

Last, but not least, you should work on automating google analytics reporting, since it is always important to have a brief view of the main KPIs of your business. By doing so, you will minimize the time that takes to build a report from scratch, and yet, you will have all the information needed in a few clicks away.

Transferring the numbers into an environment where you can use it and create proper strategies with the precise number collected is crucial, and you must do it in a smart way that will allow you to analyze it all once it has been collected. Once you are in pursuit of the numbers, after following them for a while, you can make sure that your predictions and strategies are as precise as they could be, since they are drawn with correct interpretations of the past.

Wrapping It Up!

Using the metric delivered by Google Analytics is very important for every digital marketing specialist. Since many can get lost into the sea of information, it is always smart to narrow down the options and make sure that the data analyzed will be carefully chosen from the dashboard.

In order to learn how to work with Google Analytics and use the information in your future marketing strategy, you must be sure that you are collecting the right numbers and interpreting them in the right way.

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